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2012-02-03 17:27:00

Survey Says...


Several weeks ago we asked our Zebra Report readers to share their goals for 2012 with us. We wanted to know if their 2012 goals were focused on more money, more time off, or more focus on technology. Well, the results of the poll are in!

Several weeks ago we asked our Zebra Report readers to share their goals for 2012 with us.  We wanted to know if their 2012 goals were focused on more money, more time off, or more focus on technology.  Well, the results of the poll are in!

Thank you to every who participated. We had a lot of response — some of it surprised me; some did not!

To recap, here are the questions we posed, and the percentage of respondents for each question …

This year your primary goal is to:

  1. Increase your income -  63%
  2. Take the ups and downs out of your business -  20%
  3. Master technology -  10%
  4. Increase your time off -  7%

If more income was your primary goal, what kind of increase do you want?

  1. <10% increase -  0%
  2. 10% – 25% increase -  5%
  3. 26% – 50% increase -  50%
  4. 51% – 75% increase -  14%
  5. 76% – 100% increase -  32%

If time off was your primary goal, how much vacation time do you want?

  1. One week -  0%
  2. Two weeks -  17%
  3. Three to four weeks -  42%
  4. Five to eight weeks -  33%
  5. More than eight weeks -  8%

If mastering technologies was your primary goal, which are is of most concern?

  1. Social media -  57%
  2. Adding a custom website -  21%
  3. Mobile presentations (via tablet device) -  21%
  4. Adding a blog -  0%

Have you completed a business plan with accompanying action steps for 2012?

  1. Yes -  41%
  2. No -  32%
  3. I’ve started it, but haven’t completed it -  27%


When I look at these results I see two overwhelming messages.  One – you want to make more money – lots more money.

And two – very few of you are going to achieve that goal without a plan of action.

Look at those results above again.  46% of you want to increase your income by 50 to 100% … but 59% of you have not completed an action plan to help you get there.


So the next obvious question is this: how in the world are you going to create the change you want to see in your business?   Is business simply going to fall out of the sky into your lap?  Is the market going to magically change to the hot, hot, hot levels we saw earlier in this century?

Or will you increase your income by creating, and then implementing, a comprehensive plan that will allow you to set a series of goals which can be achieved using tools, systems, and strategy?

Because I’ve worked with so many agents for so many years I know for a fact that hoping for business to miraculously and spontaneously improve is not the solution.

Achieving change in your business – whether that is making more, working less, or mastering new skills – takes focus.  It takes a plan.

For example, if you are interested in earning more money, you could either:

  1. Work in a higher price point,
  2. Have more transactions,
  3. Stop giving away your commission

Sounds simple, right?  So why is it that so few agents are seeing increases in their income?  It’s because they haven’t tied actions to one or more of these goals.

A mere 41% of you have created a plan for your 2012 success.  And I’m willing to bet that, for those of you who have completed a plan, you may have created goals, but you probably haven’t created action items to help you achieve these goals.

Whether you want to fly solo or you want us to help you fly, it’s not too late to plan for success in 2012 … but the time to get started is now!

By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things “real estate”. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

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