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2007-03-08 12:31:00

Reat Estate Marketing Strategies: Are You Sharpening Your Saw?

By Dr. Maya Bailey

What does it mean to “sharpen your saw?”

According to Dr. Steven Covey, “sharpening your saw” means increasing your personal production capacity by daily self-care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their goals.

For example, one of my clients, Sandra, (all names have been changed) struggled with a sugar addictions for years. Her business was always in chaos, as she had roller coaster moods that would never allow her to focus on her business. Another client, Jane, never wanted to look at how her addiction to alcohol affected her business. Once she made the decision to limit her alcohol intake, she regained energy and strength and her business took off.

The four levels of “sharpening your saw:"

1.  The physical level — How good are you at getting enough rest, sleep and exercise? Is your diet healthy or do find yourself relying on fast foods? What about your water intake? Are you drinking 2-3 quarts a day? Very important: are you allowing yourself to breathe deeply? So many of my clients were in the habit of shallow breathing and depriving themselves of the needed oxygen for energy. How well do you take care of your physical body? The answer to this will determine not only the health of your body but also the health your business and your ability to wisely market yourself.

2.  The mental level — What kind of thoughts do you entertain? Are you focused on what you don’t want or what you do want? Your thoughts create your reality, so what thoughts are you thinking right now? Whenever you catch yourself in negative self talk, use the STOP Technique. Just say STOP, take a deep breath and change that thought to a more positive one.

3.  The emotional level -- Are you doing things that make you happy? Are you around people and activities that bring you joy? So many times in our focus to achieve success, we deprive ourselves of a balanced life. Guess what? You attract the energy that you radiate. So if you want to attract happy appreciative clients, become happy and appreciative. Before you know it the business you had been struggling to have is now drawn to you like a magnet. Everyone wants to do business with people who are positive and uplifting.

4. The spiritual level -- What are you doing each day and each week to nourish yourself spiritually? Whether you are religious or not, I have never met anyone who didn’t sense that there is a Diving Intelligence that created this universe. And this Divine Intelligence is abundant, just look at the trees and the flowers. The more you are aligned with this essence the more your have a solid spiritual foundation. Maybe your spiritual nourishment is church; maybe it’s the trees or the ocean. Find that place where you are in a state of awe and wonder and visit there often.

(Maya Bailey, Ph.D. is a psychologist, life coach and a business coach.  Visit Dr. Maya's web site for a free audio mentoring session and Free Report, “7 simple strategies to more clients in 90 days”  707 799-5412.)

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