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2010-09-23 15:32:14

8,600 REALTORS® to Profit from Automated Advertising and Lead Generation

Saskatoon, SK and Vancouver, BC – September 22, 2010 – Point2 Technologies (“Point2”) today announced that the REALTOR® Association Of Greater Fort Lauderdale, Inc. (RAGFL),, one of the largest REALTOR® Associations in the State of Florida, has completed the roll out of a national online property listing advertising distribution program powered by Point2’s listing syndication solution for real estate MLSs (Multiple Listing Service) and Associations (
Offered by RAGFL as a complementary benefit to its over 8,600 members, the new technology will automate the publication and advertising of approximately 20,000 Florida listings on Point2’s syndication partner network that covers 45 high traffic real estate consumer websites, major search engines and nearly 300 regional newspaper sites around the United States.
“We are very excited about the competitive advantage syndication on the Point2 network will bring to our members and happy to be able to bring such value to our constituents,” said Richard W. Barkett, RAGFL Chief Executive Officer. “Florida is one of the most desirable places to live and today offers incredible real estate value never seen before. Locals and out of state buyers can now more easily find our members’ listings online whether they search on Google and Yahoo!, Zillow and Trulia, or Homefinder and Cyberhomes/AOL.”
“RAGFL continues as a leader in this industry,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Major organizations are deploying Point2’s syndication solution at an accelerated pace to enhance member efficiency and for the unique built-in lead management and conversion tools to help users maximize revenue.”
RAGFL members throughout Broward, Dade and Palm Beach Counties, can now select, publish and update their listings simultaneously to their MLS system and on the Point2 network, through a single, easy to use dashboard. A highly intuitive interface also gives users access to traffic reports detailing lead sources and browsing patterns, for more informed decision making.
Optional subscription to the industry’s leading syndication and website solution, Point2 Agent ( also seamlessly puts the user in control of more detailed traffic reports and information, and automates lead management and predictive marketing to maximize conversion from browsing prospects to clients.
Chosen by 154 MLSs and Associations in the United States, Point2’s enterprise solution today facilitates listing syndication for nearly 250,000 REALTORS®.

About Point2 Technologies
Point2 Technologies ( develops, markets and supports inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.
More information about Point2 can be found at For ongoing news about Point2, please visit
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Media Contacts:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)

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