Latest Articles

2007-11-02 12:59:00

REALTORS Serve Consumers With Designations, Certifications

Today’s real estate industry is competitive and dynamic. Successful real estate professionals are adapting to demographic trends, embracing technology, and staying up-to-date on recent market developments. To help REALTORS® succeed in this environment, the National Assn. of REALTORS® and its nine institutes, societies and councils offer 21 officially endorsed designations and certifications to their members. In November, REALTOR® Designation Awareness Month highlights these programs. 

According to NAR’s most recent housing forecast, more than five million homes will be sold this year. Each of those homes will be purchased by buyers with their own unique desires and interests. Education and experience, like that indicated by professional designations and certifications, help Realtors® meet their clients’ distinctive needs.

“One way REALTORS® add value to the real estate transaction is by understanding how to best serve the particular needs of different buyers, whether they’re purchasing their first home or have multiple investment properties,” said NAR President Pat V. Combs, of Grand Rapids, MI, and vice president of Coldwell Banker-AJS-Schmidt. “Earning an NAR-endorsed designation or certification is one way to do that. Continuing education helps REALTORS® expand their knowledge base, and a designation or certification lets buyers and sellers know that a REALT® has a particular expertise in a given area.”

As part of the awareness month, NAR encourages its members to “Keep It in the Family” by starting, completing or continuing an official NAR-endorsed designation program through NAR or one of its affiliates.

Advanced training and experience pays, not only in improving service for home buyers and sellers, but also in increasing bottom lines. Last year, REALTORS® who had earned at least one designation had nearly double the annual income of REALTORS® with no designations, based on data from the 2007 NAR Member Profile.

Three of the most popular designations and certifications among NAR members are"

  • Graduate, Realtor® Institute (GRI) designation, which educates REALTORS® on a broad base of legal liability, regulatory and consumer-focused topics,
  • Accredited Buyer Representative® (ABR®) designation, which indicates advanced training and experience in representing the particular interests of home buyers, and
  • e-PRO® certification, indicating expertise in real estate technology and the Internet.
  • The newest member of the NAR designation family is the Seniors Real Estate Specialist® (SRES®) designation, which indicates expertise in serving home buyers and sellers who are 55 or older.

For a complete list of the official NAR family of 21 designations and certifications, visit

The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing more than 1.3 million members involved in all aspects of residential and commercial real estate industries.

Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2021 Real Town The Real Estate Network