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2009-04-14 17:59:28

Realcomp and Point2 Technologies Complete Internet Marketing Services Rollout



Realcomp, Michigan's largest real estate MLS (Multiple Listing Service) and Point2 Technologies (“Point2”) have announced the successful implementation and delivery of the industry’s most advanced listing syndication and online marketing technology services program, to Realcomp’s 11,000 members.
The program enables Realcomp members – brokers and agents to conveniently tap Point2’s industry leading suite of online marketing tools including automated syndication and web marketing analytics and reports.
One-click technology now allows every Realcomp member to publish listings across the industry’s largest network of search engines and high traffic real estate consumer search sites with complete control and choice over syndication destinations, at no additional charge to them.
Users can also activate a world class Point2 Agent website, automatically populated with their inventory, saving them significant time and effort. Members can launch a blog, access detailed syndication website traffic reports and, benefit from the unique, predictive marketing-based lead incubation system, to maximize conversion and revenue.
“Realcomp is proud to be one of the first MLSs in the United States to bring to its members the power and added value of the largest real estate online listing distribution network to help them capitalize on their listing assets,” said Karen Kage, Realcomp Chief Executive Officer. “With the Michigan market being one of the most attractive for buyers right now, and interest rates at their lowest in decades, our member listings are now well positioned where buyers can find them online.”
“We’ve taken great care in developing and working through this important initiative and could not have chosen a better partner than Point2,” added Kage. “Point2’s professionalism, first class technology and support are impressive and will greatly impact our member productivity and advantage in the marketplace.”
Saul Klein, Chief Executive Officer, Point2 Technologies, said: “Realcomp has demonstrated great foresight and leadership in recognizing and enabling its membership to harness the power of the Internet to market listings. Our close association with Realcomp and, the technical complexity of this initiative further reinforces Point2’s superior technology and commitment to delivering the best syndication and revenue generating solutions for MLSs and their members, across the country.”
Additional Resources:
-          Point2 Listing Syndication network diagram (add link)
-          Web traffic analytics/reporting diagram (add link)
About Realcomp
Realcomp is headquartered in Farmington Hills, Michigan and has continuously operated as a full-service provider to the real estate industry, offering Multiple Listing Services, real property data, products and training since 1994.
About Point2 Technologies
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.
Point2 also owns and operates the real estate consumer portal, Point2 Homes, ( and the used heavy equipment marketplace, UsedIron ( More information can be found at For ongoing news about Point2, please visit
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Press Contacts:

Point2 Technologies
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
Francine Green
Marketing Manager
Toll Free: 1-866-553-3003 (ext. 114)
Tel. 248-699-9114


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