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2007-07-26 07:26:00

Real Estate Franchise Industry Veteran Joins Casa Latino

Lisette Caraballo, former Director of Emerging Markets at Cendant Corp. (Realogy Corporation), has been named Senior Vice President and Director of Franchise Sales at Casa Latino worldwide. 

“We are excited to have Lisette join our team. Lisette brings deep knowledge of the real estate franchise field, experience managing a rapidly growing business, and an extensive network of ties with real estate professionals around the world. She is an industry insider with an outstanding reputation and she will help to ensure Casa Latino’s position as a global player in the real estate franchise industry,” said Robb Heering, CEO. At Cendant, Caraballo was responsible for real estate franchise sales to emerging markets. In her role, she sold and supported marketing and business development for the franchise owners of Century 21, Coldwell Banker, and ERA. Prior to her tenure with Cendant, Lisette was Director of Sales and Marketing at Latin Vision, an ecommerce marketplace.

“We have an exciting opportunity to lead the next generation of real estate franchises,” said Caraballo. “By leveraging the power of the growing Latino market, Casa Latino is able to offer franchisees a radically improved real estate experience – it’s a landscape-changing solution.”

About Casa Latino

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker's ability to recruit agents.

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