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2007-02-19 17:37:00

Real Estate Firms Embrace Online Video

TurnHere, Inc., a leading Internet video studio, has seen rapid adoption of its online video production services among real estate firms and is announcing several new real estate customers today. Recent customers include Chase International Real Estate, Coldwell Banker Howard Perry Walston, and Pacific Marketing Associates.
TurnHere creates and produces short online films featuring property listings, neighborhood videos, and corporate and agent profiles for real estate firms. These videos provide agents with a compelling way to reach potential buyers by enhancing their listings with video content and create a more engaging customer experience. The firms benefit from an increase in visitors to their site and better conversion rates, while providing consumers with an advance look at the property and neighborhood prior to visiting the location.
“Equipping our agents with the right marketing tools to drive traffic and conversion rates is essential to the success of our business,” said Shari Chase, founder and CEO of Chase International Real Estate. “Partnering with TurnHere to enhance our listings with video content has resulted in increased consumer traffic to our site and millions in additional revenue.”
“TurnHere is providing us with a tool that allows us to share the experience of our homes and the surrounding neighborhoods in a way that not only helps us generate new leads, but also ensures that they are high in quality because our customers are well informed and highly motivated to visit,” said Paul Zeger, president of Pacific Marketing Associates.
Today’s announcement follows TurnHere’s November 2006 agreement with Real Living, the fourth-largest real estate firm in the country, to produce videos profiling communities in the firm’s key Ohio markets of Columbus, Cleveland, Dayton and Cincinnati.
“Real estate firms and their agents view TurnHere as a strategic solution provider, adding real value to their business by enhancing their listings and driving more revenue,” said Bradley J. Inman, founder and CEO of TurnHere. “Using our global network of independent filmmakers, we are able to produce broadcast-quality, low-cost videos to scale anywhere in the U.S. and worldwide.”
About TurnHere, Inc.

TurnHere, Inc., is a digital media company that creates broadcast-quality online videos. Its network of more than 2000 professional filmmakers worldwide produce authentic, engaging films for a wide-range of clients including major hotel chains, large banks, real estate companies, restaurants, colleges, small businesses, and media and publishing companies. The videos are accessible on the Internet through its consumer site,, as well as through distribution relationships with Google Earth, Google Local, Google Video, MSN Video, Yahoo! Video, and other major Web portals. Companies can also use the films internally and externally for strategic marketing initiatives, sales and business development opportunities, and corporate training. Founded in 2005, TurnHere is based in Emeryville, Calif.

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