Latest Articles

2007-10-03 19:11:00

Real Estate Bloggers Embrace Web.2.0 in Blogging Webinar Series

RealTown Bloggers Mary Pope-Handy, Joeann Fossland, and Frances Flynn Thorsen celebrate top honors in Project Blogger competition sponsored by Inman News and ActiveRain in San Francisco in August.

No Blogger Left Behind is a Webinar series developed to be a comprehensive course of instruction for real estate bloggers. The course will be conducted online via telephone and Internet, using moden conference call technology and Web based Powerpoint presentations.

No Blogger Left Behind is the brainchild of two notable real estate bloggers -- popular real estate coach Joeann Fossland, GRI, e-PRO, PMN, SRS ACRE, and Frances Flynn Thorsen, e-PRO, SRS, ACRE.

Thorsen is managing editor of RealTown.com and publishes several blogs, including The RealTown Report, The REALTYgram Blogger, and Web Women Giving Circle Blog. Fossland publishes Relaxed Real Estate for Magnificent Agents and a blog on ActiveRain.

Thorsen and real estate Blog Apprentice Mary Pope-Handy (shown above with Joeann Fossland) won top honors in a national blogging contest sponsored by Inman News and ActiveRain at the Inman Connect Conference in San Francisco earlier this summer.

"I am so excited to be working with Fran to bring this class to agents. Every day, I get questions about blogging and how to do it! This will be the EASY way!!!!," says Fossland.

The Webinar series will feature eight modules and it will be offered live starting October 4, 2007. The series will be recorded so that attendees can review the materials online if they are unable to attend in person.

Webinar Curriculum

WEEK ONE: Develop a Blog Business Plan

What exactly is a Blog? The first week is all about the basics:

Anatomy of a Blog
Discussion of Blog platforms

How Blogging fits into overall web strategy

WEEK TWO: Find Blog Focus and Your Own Niche

There are tens of thousands of real estate Blogs. What makes some Blogs special and stand apart from the rest?

Different flavors of real estate Blogs
Find your voice

WEEK THREE: Creating the Blog

By week three you will be Blogging! You will have exercises to sharpen your skills between classes.

Writing and Design
Adding a Domain Name
Working with Blog Templates

WEEK FOUR: Promote Your Blog Organically

On supermarket shelves, “organic” products have premium price tags. On the World Wide Web, “organic” means FREE. Learn how to seduce the search engine spiders and drive more traffic to your Blog.

SEO (keywords, backlinks, pinging)
Generational marketing
Directories and Communities
Share your RSS feeds (learn what RSS is and how to use it!)

WEEK FIVE: Track Visitors

Do you know that visitors to your Blog leave footprints?

… and you can learn to measure those footprints and profile your cyber guests?

… and THEN convert them to solid leads?

Site statistics
Lead generation and lead capture tools
Collect e-mail subscriptions

WEEK SIX: Adding Podcasts and Video to Your Blog

By now you will be ready to add multimedia to your Blog! Don’t be nervous, we have lots of FREE resources for you.

Podcasting
Internet Radio
Slide Shows
Video Vlogging

WEEK SEVEN: Menu of Widgets and Cyber Gadgets

You will build your own community after you install some simple enhancements. You will WOW your local market and be a STAR!

WEEK EIGHT: Monetizing Your Blog

What are the possibilities for earning income from your Blog? There are SEVERAL that you will learn about. If you do this right you will EARN money from your Blog, and it will appear as INCOME and not an EXPENSE at the end of the year!