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2008-01-10 10:51:00

Prudential CA/NV/TX Realty Posts All Property Listings on Zillow

Seattle and Pleasonton, CA - Leading real estate web site and Prudential California/Nevada/Texas Realty have struck a partnership to feed approximately 3,500 Prudential property listings to the web site on a daily basis. This agreement for the Zillow® Listings Feed program allows home sellers listing with Prudential CA/NV/TX agents to automatically gain marketing exposure on one of the most-visited U.S. real estate sites. Approximately four million people visit Zillow every month, with 70% buying or selling now, or planning to in the next 1-2 years.

Prudential property listings that currently reside on the wb site are dynamically uploaded to Zillow, providing sellers with additional marketing exposure for their properties while enhancing the search experience for Zillow buyers. Through the Prudential listings hosted on Zillow, consumers will be linked back to, where they can locate a sales associate to guide them through the home buying and selling experience.

"This opportunity allows us to expand our listings base online through one of the most trafficked real estate sites in the country," said Scott Kucirek, general manager at Prudential California/Nevada/Texas Realty. "This feed program makes it even easier than before to promote our listings to prospective clients on a cost-free basis."

Added Jorrit Van der Meulen, Zillow vice president of partner relations, "This is a mutually beneficial partnership that gives Prudential California/Nevada/Texas Realty free marketing and exposure for its agents and their listings. In return, our users receive a more robust search experience with access to thousands of listings from one of the most trusted and recognizable brokerages in the country."

The Zillow Listings Feed program allows brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign for free on -- the site that 54% of buyers say they used in their real estate search(1). For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing.

About Prudential California/Nevada/Texas Realty:

Founded in 1887 as Mason-McDuffie Real Estate and transitioning to the Prudential name in 1997, Prudential California Realty (PCR) and its sister affiliations in Nevada and Texas are a leading innovator of real estate technology solutions to its agents and clients. Now the 8th largest national real estate brokerage among companies using settlement services, Prudential CA/NV/TX provides comprehensive real estate solutions when buying, selling and owning a home with more than 11,000 transactions and $5.4 billion in annual sales for 2006. The company offers consumers full MLS access to home listings through its website Part of the tri-state affiliation owned by David Cobo and Ed Krafchow that includes Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty, the organization cumulatively has more than 2,600 agents and 62 offices. Prudential California Realty is an independently owned and operated member of the Prudential Real Estate Affiliates.

About® is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to free listings, community input, data and dialogue, including "Home Q&A." Zillow's goal is to help consumers become smarter about real estate and be the most efficient marketing channel for real estate professionals. One of the most-visited real estate Web sites, Zillow was the only Internet company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding. and Zillow are registered trademarks of Zillow, Inc.

  (1) California Association of Realtors "2007 Internet vs. Traditional
      Buyers Survey

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