Profit by Publicity: Why You Need Visuals

In an earlier to column, I discussed why REALTORS® must be good story tellers if they want to generate publicity about their services, activities, accomplishments, or expertise.

 

Good storytellers know not only how to tell their story, but also how to show it.

 

And the fact of the matter is that unless you can show your story, you will only communicate half your story to the media and your target audience. Why?

 

 

 

 

In addition to helping attract the attention of the media to your story, sending an appropriate photo and descriptive caption (also known as a cut line) can also result in a larger story to accommodate the picture and encourage more people to read the story in the first place. Why?

 

Because people are attracted by pictures and graphics.

 

Before going to the expense of taking and sending a photo or preparing a chart, graph, or other appropriate visual, it’s wise to check with the news outlet to ensure they want it and confirm when and how they want to receive it.

 

Take this Exercise

 

List all of the possible visuals you can think of that will help show your story to the world.  Then prioritize the ones that will be most important or effective in helping to publicize yourself, your real estate-related services, accomplishments, activities, expertise or company. The visuals you come up with must match the story you want to tell.

 

For example: