Point2 Technologies (“Point2”) today announced seven new technology integration and co-marketing agreements with real estate Boards, Associations and Multiple Listing Service organizations (MLS) in the United States to jointly deliver listing syndication and online marketing technology services to their members.
Technical implementation is in progress for all the new partners including:
- North Texas Real Estate Information Systems (NTREIS);
- Greater Las Vegas Association of REALTORS®;
- San Antonio Board of REALTORS®;
- Lexington Bluegrass Association of REALTORS®;
- Alaska MLS;
- Victor Valley Association of REALTORS®; and,
- Lexington, Buena Vista, Rockbridge Association of REALTORS® MLS.
The initiative aims to simplify and significantly reduce the cost of syndication for real estate organizations, destination portals and search engines, by streamlining the delivery of data through a single hub, as it eliminates the need to establish and maintain hundreds of relationships and data feeds.
The Point2 MLS-centered program is part of a strategic push by Point2 that will give consumers access to a wider choice of high quality, accurate, up to date For Sale property listings.
“The real estate industry is reinventing itself and organized real estate is once again leading the way. We’re pleased to work with our partners…MLSs, Associations and destination website operators to facilitate a central function of the industry’s future,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “As more MLSs and Associations embrace and promote wide distribution of listings, the consumer, both buyers and sellers will benefit, and REALTORS® will continue to deliver valuable services as the experts in the transaction.”
Once complete, the integrations will extend to brokers and agents, through their respective MLS, the ability to publish their listings through the industry’s largest syndication network, with complete control and choice over advertising/syndication destinations. Access to traffic reports and analytics is also offered under the free program, also at no cost to the user or their MLS.
Integrated technology will also deliver the benefits of single point of data entry, enabling users to manage and syndicate listings without having to manually re-enter the data into the Point2 system.
Point2 Agent website users will be able to have their listings uploaded directly from their MLS, saving them time and effort while maintaining data quality, integrity and consistency on their website and on syndication destination sites.
Point2 also offers to its users access to detailed analytics, automatically created video tours, predictive marketing tools and automated, relevant e-mail marketing campaigns and a lead conversion system.
Point2’s syndication network and listing re-distribution channels encompass nearly 40 high traffic consumer portals and search engines, as well as more than 260 regional and national U.S. newspaper websites.
Leads generated through the Point2 network are directed to the listing broker or agent, at no charge.
About Point2 Technologies
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224