Point2 Technologies Expands Canadian Online Real Estate Content
Point2 Technologies Inc. (“Point2”) and Trader Corporation today announced a new partnership to transmit, through a live data feed, property listings from Point2 to homeTRADER.ca, one of the growing real estate search sites in Canada and a destination increasingly popular for its consumer friendly interface and rich content.
The partnership further extends Point2’s position as the leader in real estate listing syndication in Canada, and provides consumers coast to coast with one more key venue to browse tens of thousands of listings offered by the Point2 Agent (www.Point2Agent.com) user base across the nation, and by progressive real estate organizations such as the Association of Saskatchewan REALTORS®, in a timely fashion.
“Our site is a comprehensive real estate search destination that supports consumers in finding the right place to live. The site showcases property listings, as well as other practical information like maps, and neighbourhood amenities powered by Yellow PagesTM directories,” said Geneviève LeBrun, Vice President Marketing, TRADER Corporation. “Our partnership with Point2 allows homeTRADER.ca to extend its property listings content across Canada for the benefit of its 200,000 unique monthly visitors.”
“As more real estate professionals are opting to post their listings on various websites to maximize exposure to buyers, data accuracy and timeliness becomes a key concern. Hundreds of MLSs and Associations in the U.S., and now in Canada, are approaching the issue through technology, namely data syndication,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “In effect, syndication brings a new level of quality control and marketing power to the real estate profession.”
The content syndication partnership between Point2 and Trader Corporation offers expanded exposure to the Canadian real estate industry. Since its creation in 2009, homeTRADER.ca has significantly increased its content and features to offer an accessible and comprehensive site that connects buyers with sellers. The site includes resale, rentals, new homes and condo listings. Agents and brokerages featured on the site through this syndication partnership will benefit from additional online presence.
Point2’s Canadian national real estate listing syndication partner network today encompasses 19 high traffic online destinations frequented by Canadian home buyers including In the United States, the Point2 syndication partner network includes 40 high traffic sites and search engines, enabling exposure on over 300 sites including major regional and national newspaper websites.
About TRADER Corporation
TRADER Corporation (TRADER) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend, and lead generation campaigns. TRADER caters to the automotive, real estate and generalist verticals. Its main print brands include autoTRADER™, autoHEBDO™, The Bargain Finder™, Buy&Sell™, and Renters News™, and its online destinations, homeTRADER.ca™, autoTRADER.ca™, BuySell.com™, and LesPAC.com. TRADER Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX: YLO.UN). For more information about TRADER Corporation, visit www.TRADERCorporation.com.
About Point2 Technologies
Point2 Technologies (www.Point2.com) is one of the first web-based inventory management and online marketing software developers in the world, today serving customers in the real estate and heavy equipment industries in over 120 countries.
Point2 markets its industry leading listing syndication and website solution, Point2 Agent (www.Point2Agent.com), in partnership with major real estate Multiple Listing Service organizations and Associations, seamlessly reaching and enabling syndication for hundreds of thousands of real estate professionals.
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Toll Free: 1-888-955-7900 (U.S. and Canada)
Senior Manager, Corporate Communications
T. 1-514-764-4000 ext. 4311
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