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2010-03-02 19:10:23

Point2 Technologies COO Zach Scott to Blast Listing Syndication Myths


Point2 Technologies Inc.’s (“Point2”) Chief Operating Officer, Zach Scott, will address nearly 200 of the country’s real estate Multiple Listing Service (MLS) executives on key issues pertaining to listing syndication, at the Clareity Consulting Annual MLS Executive Workshop to be held at the Scottsdale Plaza Resort in Scottsdale, AZ, March 3-5, 2010.
Scott’s presentation, Distribution Trumps Destination will be part of a panel session titled Syndication: Teach Your Brokers Well, during which Scott will impart core principles and unravel forward thinking that have been central to the rapid adoption of Point2’s syndication service for organized real estate by progressive MLSs and Associations across the United States.
Amongst a number of potentially paralyzing myths that can limit brokers’ competitiveness online, Scott will tackle key questions including whether syndication:
-          promotes stale or inaccurate data;
-          levels the playing field for brokers and agents competing in the marketplace; and,
-          creates a data duplication nightmare for the industry.
“The core appeal of syndication is the efficient delivery of listings to popular real estate consumer destinations online, and the ability to measure the effectiveness of the exposure,” said Zach Scott, Chief Operating Officer, Point2 Technologies. “Brokers and agents view syndication as a substantial value add service from their MLS and we are working closely with executives nationwide to help them provision the technology to their members as quickly as possible.”
Syndication: Teach Your Brokers Well, will take place on Friday March 05, 2010 at 9:15 AM – 10:00 AM.
About Point2 Technologies
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate ( and heavy equipment industries (
Point2 also owns and operates the real estate consumer portal, Point2 Homes (, and the used heavy equipment marketplace, UsedIron ( More information can be found at For ongoing news about Point2, please visit
Media Contact:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)

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