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2008-10-16 21:12:50

Point2 Technologies and MLSListings Inc. Sign Listing Syndication Agreement

MLSListings, Inc. and Point2 Technologies Inc. have announced an agreement to provide automated listing syndication services to MLSListings’ nearly 19,000 subscribers. The system will enable brokers to control syndication destinations and to access summary traffic reports. The new, opt-in offering is scheduled to go live during the fourth quarter of 2008.

The initiative aims to enable broad listing exposure for MLSListings subscribers, efficiently and cost effectively. With a single click, brokers will be able to publish listings across the industry’s largest syndication network of high traffic consumer search sites, helping to maximize listing awareness online, benefiting home buyers and sellers alike. The Point2 network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Cyberhomes, AOL, Yahoo!, Trulia and Zillow. A complete list can be viewed here.

The initiative will also enable users to book spotlight advertising on participating websites within the network, with a single click of the mouse, making it extremely easy to enhance brand and listing exposure on highly popular sites such as Point2 Homes, Google, LiveDeal and others.

"Individually, agents and brokers could never efficiently achieve this kind of advertising reach without a syndication service," said James Harrison, President and CEO of MLSListings. "The partnership between MLSListings and Point2 means the data feed to these high-power consumer sites is automatic. There’s no need to re-enter listings on a site-by-site basis. Simply enter the listing in the MLS, and it’s posted to the most powerful Internet sites available."

At their discretion, subscribers will also be able to access and leverage their listings in a number of ways, to optimize their marketing and revenue. Members can easily augment listings with up to 36 photos each, using Point2’s patented Photo Upload Facility® (PUF). Launching an optional Point2 Agent website also becomes a breeze, as well as controlling listing syndication destinations and accessing detailed, site-by-site and listing-by-listing traffic reports. Built-in advanced, automated predictive marketing and lead conversion technology will assist users in turning leads into revenue.

"Leading MLSs are looking for innovative, value added services for their subscribers and participants" said Saul Klein, Chief Executive Officer, Point2 Technologies, and a California real estate broker himself for over 30 years. "Using the Point2 solution, MLSListings has eliminated the need to develop individual data feeds for each consumer site and provides users a single point of entry for distribution of listing information across the Internet and beyond. ‘Distribution trumps destination’ in the age of Web 2.0. The Point2 MLS strategy also helps our syndication partners, by delivering to them hundreds of thousand of listings through a single Point2 feed, from the best and most authoritative source of listing data, local and regional MLSs."

Larry Knapp, President and COO of Alain Pinel Realtors, noted "Our brokerage is known for providing the tools to help our top-performing agents meet their customers’ needs. And we want our MLS to assist us wherever possible in that effort. MLSListings’ agreement with Point2 propels the effectiveness of our listing advertising efforts to new heights."
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes.
Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. Go to the web site for more information.
About MLSListings Inc.
MLSListings Inc. formally launched in 2007 after considerable effort to consolidate the region’s MLS systems. MLSListings is designed to more effectively meet the current and future MLS needs of the region’s real estate professionals. MLSListings provides technology and support services that empower its subscribers to meet the challenges of conducting business across a large geographical area. MLSListings represents nearly 19,000 MLS subscribers. MLSListings is governed by the brokerage community, and owned by Santa Clara, Santa Cruz, Silicon Valley, San Mateo, Monterey, Watsonville, San Benito and Central Valley Associations of REALTORS®.
Media Contacts 
MLSListings, Inc.
Anne O’Callahan
MarCom Manager, MLSListings Inc.
T. 1-408-874-0242
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada) E.

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