Point2 Launches ‘MLS Certified™’ Online Real Estate Data Initiative
Washington, DC – May 11, 2011 – Point2 (www.Point2.com), a leader in real estate marketingand listing syndication solutions today launched MLS Certified™ (www.mlscertified.com), an initiative designed to drive higher standards in property data publication on the Internet in the United States.
The program, launched today in the state of Texas will feature the MLS Certified™ logo on Realtors’ listings received from local Multiple Listing Service (MLS) organizations and associations and displayed on the Texas Association of REALTORS®’ (TAR) website.
A symbol of authority, quality and accuracy, MLS Certified™ is designed to instill in consumers the confidence that they are browsing original, timely and accurate real estate listings originating from the local Multiple Listing Service (MLS).
“MLS Certified™ is another great advance for the industry and one of many key MLS 5.0 concepts that will shape the world of real estate and consumer expectations online,” said Saul Klein, senior vice president, Point2. “Point2’s long term priority publication contracts and strong relationships with our syndicationnetwork partners put Point2 in a unique position to influence and drive data consistency and standards on the Web. MLS Certified™ will be key towards that end.”
Point2’s Klein first discussed MLS Certified concepts in MLS 5.0, The Future of MLSwhite paper he authored in 2008.
Each day, Point2 syndicates over 1.1 million real estate listings generated from nearly 240 MLSs and associations in the United States, to more than 50 consumer portals, search engines, classified and auction sites, and delivers millions of click throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.
More details regarding Point2’s listing syndication network and program can be obtained at
- MLS Certified logo high resolution images and Frequently Added Questions (link)
Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipmentindustries across 120 countries.
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