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2009-09-17 22:43:26

Own the Internet—with an e-PRO® Certification


(The following article is reprinted from the September issue of RISMedia's Real Estate manazine.)

By NAR’s REALTOR Benefits® Team
Are you and your agents using the latest, most effective online channels to reach today’s clients? Are you plugged into social networking and Web 2.0? The good news is that you can master the enormous marketing potential of these tools with the help of e-PRO®, one of the valuable offerings through the NATIONAL ASSOCIATION OF REALTORS®’ (NAR’s) REALTOR Benefits® Program.
Encourage all your agents to sign up for the e-PRO® Technology Certification Program—and then sign up yourself. This certification can bring you more leads, more business and more efficient use of your business resources.
“Like any NAR designation or certification, an e-PRO certification is a differentiator,” says Saul Klein, CEO of InternetCrusade®, the course provider for NAR’s e-PRO program. “In addition, the program shows REALTORS® how to integrate simple yet effective technology tools into their business for immediate results.”
The all-new e-PRO® Technology Certification Program incorporates state-of-the-art features and provides students access to the brand new, optional National Association of REALTORS® Web 2.0 & Social Media Course which addresses today’s hottest marketing topics.
What’s New with e-PRO? Everything!
Using leading-edge, Web 2.0 technologies, the e-PRO Technology Certification Program makes it easy to understand the tools you and your agents need to thrive in today’s online real estate market. You’ll learn best practices for e-mail and online marketing, legal and ethical standards for doing business online, how to incorporate social media into your online marketing plan, and much more. Plus, the new e-PRO course includes dynamic features such as:
·        A community of users you can interact with, ask questions of and learn from
·        The option to enter your personal notes into any page within the course for instant access
·        A new wiki that allows students to suggest content and links for the course.

“Technology has transformed the way Realtors do business,” says Bob Goldberg, senior vice president of NAR Marketing, Business Development & Commercial Services. “The all-new e-PRO is unlike any other professional certification or designation course available. This version keeps Realtors on the cutting edge by building on the previous format and adding material relevant for today’s Internet and social media realities.”
Over 23 states offer Continuing Education (CE) credit for the e-PRO certification course. Check with your State Association or visit to see a complete list.
Connect with Social Media
In addition to the revamped certification course, students now have access to a new stand-alone course addressing Web 2.0 &  Social Media. Urge your agents to sign up to learn about emerging online technologies, and they’ll get a comprehensive education in the latest tools for today’s real estate business. Take the new course and:

·        Learn what is meant by “Web 2.0,” as well as the difference between Web 1.0 and Web 2.0 concepts.
·        Get an overview of major social media sites such as Facebook, Twitter, and LinkedIn.
·        Become familiar with generic applications such as blogs, groups, text messaging and instant messaging, wikis and social bookmarking.
·        Discover tools that help create a distribution  environment for user-generated information—such as RSS, APIs, widgets, podcasts, mapping and more.
Most importantly, you’ll learn how to put these tools to work immediately, integrating Web 2.0 concepts into real estate marketing, maximizing your own online presence, and growing your business. At the end of the course, you will be guided through a Web 2.0/Social Networking Action Plan and Audit for your business.
“This program is about creating prospecting strategies online,” says Klein. “Learning the software is only part of the equation. Knowing the business and how to apply the software your business needs is something that is not a ‘given’ just because someone believes that they are tech savvy.”
Information and registration for NAR’s certification course and the new social media course are available online at
Act Fast and Save Big
For a limited time, you can take the e-PRO certification course for just $299 and get complimentary access to the new NAR “Web 2.0 and Social Media Course.” That’s a savings of $60!  This offer is part of NAR's Right Tools Right Now initiative, and is only available through October 16, so visit today to take advantage of this special price.

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