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2010-07-06 18:43:29

Cross Promoting The Right Way

As mortgage professionals, we are often contacted by realtors in our community to see if we are interested in doing cross-promotions. This is a great idea, but it doesn’t come without risk. You must seriously consider who you are choosing to connect your reputation to. Are they doing enough business? Do they have a good reputation in the community already? Are they overcharging you to help underwrite the cost of their own advertising?

Connecting to the RIGHT realtors can instantly help increase our business. Watch this short video tip to find out how to get the best bang for your cross-promotion dollars:

I wish you great success this month!


Chris Leader is the Founder and President of Leader’s Edge Training.  As one of North America's premier real estate and mortgage sales training companies, Leader's Edge Training has helped thousands of salespeople earn more money and have better balance in their lives. As Founder and Master Trainer, Chris Leader & his team of real estate & mortgage presenters show others the secrets of lasting success. Helping agents master sales fundamentals, lead generation, prospecting, personal marketing, listing and pricing strategies, objection handling, business planning, time management, contact management systems, client presentations, goal setting and so much more.

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