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2009-01-22 18:47:12

Make The Online Press Release Work For You


With the huge surge of “social marketing” has come new services and opportunities. One of these is the online press release. Whether you call it a news release, media release, press release or press statement is a written or recorded communication directed at members of news media services for the purpose of announcing something claimed as having news value.
Note that the “press release” is not a “marketing tool” . . . at least not directly. But it can have enormous impact on your real estate SEO.
Real estate agents have some of the best content and news stories with which to write. Think about what is going on right now. What stories are of interest?
  • What is Happening to Interest Rates
  • How are Housing Prices Changing
  • Major Corporate Moves
  • Communities of Interest
  • Who is Moving Up/Down
  • What New Agents Have You Attracted
  • What New Offices Have You Opened
The list is only limited by your imagination.
Public relations firms use the press release commonly. The aim is to attract favorable media attention to public relations professional’s client and/or provide publicity for products or events marketed by those clients. Now think about it. The service of an online news service is to attract viewers for interesting news.
But they can’t make it up, so this is where you come in. You can provide it to them via the press release. A news release should provide these services with the basics they need to develop a news story. News releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales, accomplishments, etc.
They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation. And the best thing is that it all ties into your real estate SEO, or website positioning with the major search engines.
A media release is like a short newspaper article that you may send to different media outlets in order to gain interest in a writer’s mind so that a story will be published about the organization in which you work for or the product in which you are trying to promote.
The person reading your media release will be looking for stories that will interest their readers, viewers and listeners. An effective media release tells a story that will interest a number of people. Media releases need to be about the story and just enough relevant information for the story to work. The release isn’t the place to list all the benefits of the business or it will be seen as a “marketing piece”.
Now here’s the great thing about online press release services.
They have already accumulated hundreds of other news/press services that they distribute. If they like your story, it gets an even wider distribution. The more interesting the story, the more people pick it up and it becomes a domino effect. And remember, that the news feed is typically picked up “as-is” with your keywords and quotes just as you wrote them. This gives you huge real estate SEO impact.
These services are not cheap, but have a very large return on investment. So much so that we here at WebsTarget include the services of the online press release with our new Platinum SEO services that we sell.
One caveat for you however. Once you create your first press release, you’ll be hooked. The more interesting your media releases, the more people will want to pick up on it. Have fun, but don’t try and “sell”.
Randy Eagar is both a national speaker and trainer as well as an SEO consultant to hundreds of well-known real estate professionals. He has received the reputation of being a technology humorist as he makes technology enjoyable and interesting.

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