Latest Articles

2009-11-12 20:24:49

LPS R. E. Group’s rDesk Broker Chosen By Century 21 M&M and Associates


JACKSONVILLE, Fla. – Nov. 10, 2009– Lender Processing Services, Inc. (NYSE: LPS), a leading provider of integrated technology and services to the mortgage and real estate industries, announced that it has signed an agreement to provide its integrated rDesk®Broker Suite of products, offered by its LPS Real Estate Group division, to Century 21 M&M and Associates. The product suite will help Century 21 M&M’s 750 agents and staff in 20 Central California offices to better meet the changing demands of consumers and to operate at peak efficiency.
Century 21 M&M selected the rDesk® Broker Suite for features such as customized broker and agent Web sites, expert lead and contact management, and Action Plan Manager, just to name a few. The comprehensive Web-based suite of integrated software solutions provides brokers with online marketing and productivity tools for a competitive advantage throughout the real estate lifecycle, including acquiring leads, working with buyers and sellers on more transactions, building a strong referral network and creating customers for life. In addition, Century 21 M&M will join LPS Real Estate Group’s Real Estate & Living Media, a network that connects real estate publishers (real estate companies’ Web sites) to the nation’s leading advertisers while generating 24/7 revenue for the publishers.
“These are extremely challenging times for real estate professionals,” said Larry Matos, president and co-founder of Century 21 M&M. “The current challenges of today’s market will ultimately pass, however the business of real estate has changed forever, and it will continue to change.  We wanted a technology partner that could combine leading-edge tools with a solid track record for innovation and that could promise to keep us ahead of the inevitable changes that face us down the road.”
LPS Real Estate Group’s rDesk® Broker Suite includes:
§         rDesk® Broker Website and Contact Manager: a tool for managing leads and contacts.
§         rDesk® Resource Center: one central hub to share information with clients, as well as productivity and marketing tools to manage an agent’s daily operations.
§         Action Plan Manager: an automatic drip marketing campaign manager and professional flier program.
§         Neighborhood & School Reports: the industry’s most thorough information for buyers on neighborhoods, schools and the environment.
The Contact Manager system creates a broker’s online communication and customer management hub for the entire office with easy-to-use software tools to manage leads, customers, listings and transactions.  The system instantly routes new leads to participating agents, and then ensures that the agents respond within the timeframe set by the broker. Contact Manager also accommodates real estate teams, other office groups, and e-teams to share in new prospects collected by the broker’s own site and in their market’s portion of more than 600,000 leads LPS Real Estate Group generates for its broker customers each year.
            “The trend we’re seeing among America’s brokers and franchise networks is the drive to leverage the value of a single technology partner that can integrate all their needs – from data aggregation to agent productivity tools to methods for marketing their listings,” said John Hensley, chief product and technology officer, LPS Real Estate Group. “Our goal with the rDesk® Broker Suite is to give brokers the most powerful tools for all functions, equipping their company and agents to become the most successful in their market area.  We’re pleased that Century 21 M&M has selected our system, and their commitment is another testimonial to the quality of customers that LPS attracts to our rDesk® platform,” said Hensley.
For more information on rDesk® products, contact Michael McCulloch at 480.556.9848 or e-mail
About Lender Processing Services
LPS is a leading provider of integrated technology and services to the mortgage and real estate industries. LPS offers solutions that span the mortgage continuum, including lead generation, origination, servicing, workflow automation (Desktop) portfolio retention and default, augmented by the company’s award-winning customer support and professional services. Approximately 50 percent of all U.S. mortgages by volume are serviced using LPS’ Mortgage Servicing Package (MSP). In fact, many of the nation's top servicers rely on MSP, including eight of the top 10 and 14 of the top 20. LPS also offers proprietary mortgage and real estate data and analytics for the mortgage and capital markets industries. For more information about LPS, please visit
The LPS Real Estate Group has relationships with more than 300 MLS organizations, 250 broker companies, settlement services companies, and more than 350,000 real estate professionals. The technology applications include innovative tools such as Paragon;  the reInsight collection; rDesk® Broker & Agent Suite of products; TransactionPoint®; DocCentral; Cyberhomes; the Real Estate & Living Media Network that generates revenue for its publishers; as well as a robust real estate  property and tax database that includes 285 million residential and commercial property, ownership, sales, assessment and mortgage records. This represents detailed information on at least 92 percent of U.S. property ownership records in more than 2,000 counties with over 648,000 new ownership records added monthly. To learn more, visit   
About Century 21 M&M
Century 21 M&M and Associates is a real estate firm, founded in 1994 with John N. Melo and Larry A. Matos and two REALTORS®, that provides relocation, referrals, probate, trustee sales, renting, contracting, and construction services. In addition, the company offers land selling, development, and acquisitions services. Headquartered in Oakdale, California, its network of 20 offices includes 750 agents and staff, including a full-time marketing department to promote its listings.  As members of all local MLS systems, Century 21 M&M brokers and agents extend its reach to nearly all of Northern California, and affiliation to the CENTURY 21 System, which features 7,800 real estate offices in 42 countries. Century 21’s 20 offices are located in Clovis, Escalon, Livingston, Lodi, Madera, Manteca, Merced, Modesto, Oakdale, Patterson, Stockton, Tracy,Rio Vista, West Sacramento, Fairfield, Vacaville, Dixon, Green Valley and Turlock. For more details, visit
About Century 21 Real Estate LLC
Century 21 Real Estate LLC ( is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
# # #
 LPS Real Estate Group:                                                                                 Century 21 Real Estate LLC:         

Laura Buser
(949) 681-4852  
Matt Gentile
(973) 407-6102


Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2021 Real Town The Real Estate Network