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2009-08-26 23:00:32

Leading Real Estate Companies of the World Joins LPS Network

 

 
Lender Processing Services, Inc. (NYSE: LPS), a leading provider of integrated technology and services to the mortgage and real estate industries, today announced that Leading Real Estate Companies of the World® (LeadingRE), a global network of more than 600 premier real estate firms, is the first worldwide organization to join LPS’ Real Estate and Living Media Network.  The Real Estate and Living Media Network is an online real estate vertical ad network developed and managed by the LPS Real Estate Group, Inc., formerly known as Cyberhomes and FNRES MLS, a wholly owned subsidiary of Lender Processing Services, Inc.
 
The Real Estate and Living Media Network, launched in June 2008, was the first to begin working directly with local real estate agent, broker and MLS Web sites and targeting the consumers who visit them.  Since then, LPS Real Estate Group has grown the Network to include more than 750 Web sites that attract nearly four million unique users each month.  The Media Network offers its members nationally recognized real estate content and a syndicated advertising platform that grants unprecedented access to the $11 billion spent annually on advertising to consumers who are moving residences. 
 
“With the accelerated migration of traditional media spending online, together with marketers’ increased focus on advertising ROI, we saw the ability to become the first global organization to become part of the Real Estate and Living Media Network to leverage the power of local real estate brands and better reach the consumers who visit them,” said Paul Boomsma, chief marketing officer, LeadingRE. “In fact, all 5,000 offices and 150,000 sales associates in 35 countries around the world that are members of LeadingRE will have the opportunity to participate with the Real Estate and Media Network, the only online advertising network of its kind.”

“We are excited to welcome LeadingRE and their members to our Media Network,” said Prem Luthra, chief sales & strategy officer, LPS Real Estate Group. “We look forward to connecting their member companies with some of the nation’s more recognized advertisers in order to reach consumers involved in real estate transactions.”

Through the Real Estate and Living Media Network platform, LeadingRE brokers will have the opportunity to begin earning meaningful revenue immediately, with complete control over the type and number of ads placed on their site.  Brokers incur no up-front fees and have access to full-service support from the LPS Real Estate Group account management team. 
 
About Lender Processing Services
Lender Processing Services is a leading provider of integrated technology and services to the mortgage industry. LPS offers solutions that span the mortgage continuum, including lead generation, origination, servicing, workflow automation (Desktop) portfolio retention and default, augmented by the company’s award-winning customer support and professional services. Approximately 50 percent of all U.S. mortgages by volume are serviced using LPS’ Mortgage Servicing Package (MSP). In fact, many of the nation's top servicers rely on MSP, including eight of the top 10 and 14 of the top 20. LPS also offers proprietary mortgage and real estate data and analytics for the mortgage and capital markets industries. For more information about LPS, please visit www.lpsvcs.com.
 
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of over 600 of the best-known local and regional real estate firms. With nearly 5,000 offices and 150,000 sales associates in the United States and 35 countries abroad, LeadingRE affiliates sell almost $300 billion in home sales, representing nearly one million transactions annually. The network has #1 market share in more of the top 88 U.S. markets than any national brand, representing a powerful force in American real estate.
 
For More Information:
 
LPS Media contact:
Laura Buser
949.681.4852
 
LeadingRE Media contact:
Robin LaSure
312.424.0436

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