Houston REALTOR Search Site Achieves Top Ranking
The Houston Assn. of REALTORS® Web site, HAR.com, is among the top 30 online search terms for Internet users seeking real estate-related information, according to Web metrics company Hitwise. In its report of Web traffic for the four weeks ending June 28, 2008 within the ‘Business and Finance – Real Estate industry,’ Hitwise ranked “HAR.com” 27th in the U.S. out of a total of 45,860 search terms.
“This ranking is the result of strong, effective branding that extends throughout the Houston market and across the U.S.,” said HAR Chairman Michael Levitin of HTownRealty.com. “Through a targeted marketing campaign that includes print advertising, outdoor, radio, television and, more recently, online banner ads, HAR.com is recognized and respected as one of the leading real estate resources, providing comprehensive, user-friendly services to consumers and REALTORS® alike.”
Throughout 2008, HAR.com has averaged nearly 1.5 billion hits each month. The site, launched in 1997, boasts more than one million unique users monthly, solidifying its reputation as the go-to online resource for would-be home buyers and sellers. While HAR.com is largely a local site, data shows increasing usage from outside the Houston market. The number of international property listings on the site has also grown. HAR.com has won numerous awards, including Outstanding Web Site honors from the National Assn. of REALTORS®.
Founded in 1918, the Houston Assn. of REALTORS® (HAR) is a 26,000-member organization of real estate professionals engaged in every aspect of the industry, including residential and commercial sales and leasing, appraisal, property management and counseling. It is the largest individual membership trade association in Houston, as well as the second largest local association/board of REALTORS® in the United States.
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