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2009-11-06 22:06:08

Greater Fort Myers and the Beach Partners with Point2 Technologies

The REALTOR® Association of Greater Fort Myers and the Beach, Inc. a 5,000 broker and agent member organization and one of the 10 largest real estate Boards in the State of Florida have announced they have completed the implementation of a national online listing exposure initiative in partnership with Point2 Technologies Inc. (“Point2”) that will significantly expand online visibility for its member listings with consumers.

The initiative widens the exposure of “For Sale” Southwest Florida property listings online by leveraging Point2’s syndication and re-syndication network of nearly 40 high traffic search engines, real estate search sites and media websites to maximize listing visibility with prospective buyers.

Effective November 1, 2009, Association members have begun to stream approximately 24,000 listings daily to the Point2 Exposure Engine for syndication across the company’s industry leading network.

A simple dashboard provides participating brokers and agents with complete control and choice over syndication destinations, on a listing basis, and enables them to track traffic results generated on key websites.

“The partnership with Point2 will enable our brokers and their agents to maintain profitability and grow their businesses, while protecting their listing assets,” said Suzanne Sherer, Association President. “We have now ensured that our members can publish their listings so they can be found more easily by an ever fragmented consumer base, while sparing them the effort of having to post individual listings manually on the various sites.”

“It’s exciting to see the real estate industry take back its future by way of organized and supervised dissemination of listing data to the Internet and beyond, with Point2 participating as a key enabler of this progress,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. With Point2 syndication, we are enabling organized real estate to empower real estate professionals on the ground with control over when and where their listings are published online, on the most popular websites, while ensuring leads generated from the listings are directed to the respective listing owner.”

About the REALTOR® Association of Greater Fort Myers and the Beach

The REALTOR® Association of Greater Fort Myers and the Beach, Inc. is a member-based organization of more than 5,000 members founded 84 years ago. As a Community of REALTOR® Excellence (CORE), we are dedicated to serving current and future property owners as we believe that home ownership is the essence of a great community.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Media Contacts:

REALTOR® Association of Greater Fort Myers and the Beach, Inc.	Point2 Technologies Inc.
Doreen Herring Dir., Communications and Marketing T. 239-936-3537, ext. 240 E. doreen@swflrealtors.com www.snoopzone.info	Roger Noujeim Vice President of Public Relations Toll Free: 1-888-955-7900 (U.S. and Canada) E. rnoujeim@point2.com