Generating Good Leads from Social Media

"I can't hear you, I'm getting a Twit."

"I'm not listening to you, I'm busy on the "book."

"I don't care about you, I care about me."

Seem like the client who expects you to serve them 24/7? Well, it is. This digital generation of real estate buyers and sellers has the attention span of a fruit fly hopped up on Red Bull. In a world where we claim to be more connected, it feels like we are more apart than ever. This is apparent as we watch people relentlessly tapping their cell phones, forgetting what it's like to look someone in the eye and ask "how are you?" 

The irony of the digital generation is that their time has become more limited, yet their available choices have gone up. How on earth are we going to reach this gadget-crazed generation with technical A.D.D.? Marketers desperately try to join in on this party, yet show up wearing all the wrong clothes. Just because you friend 1,000 people on Facebook doesn't mean anybody cares what you have to say. Just because you post a dozen Twits a day, doesn't mean anybody is paying attention. You don't just show up at a party unannounced, especially an exclusive one - you get an invite.