East Coast Realty Firm Surpasses 1,000 Domains
The Internet is continuing to transform the real estate business. Buyers are searching online at record levels and sellers are becoming more aware of the necessity of having a web presence. It is becoming clear that soon marketing a home on just one web site will not be enough.
"The best online leads are the ones where buyers are able to actually find a home they like, not fill out forms and hope someone emails them," said Lawrence Vecchio, President of Better Homes VRI Realtors.
One company that is trying to meet this demand head on, Better Homes VRI Realtors has acquired over 1,000 real estate domains to reach an important milestone.
"Several years ago we began acquiring domain names for web sites to promote our listings. We started with by HomesinNewJersey.com, followed by every town HomesinPrinceton.com etc., and then we went into New York with HomesinNewYork.com and HomesinManhattan.com etc. We also operate HomesintheUnitedStates.com," said Vecchio, President of Better Homes VRI Realtors.
"We then purchased AdultHomes.com for our adult communities and UsHorseFarms.com for our horse farm business," said Vecchio. "We set up HomesinForeclosure.com for our bank owned properties (REO) business and NewHomesinYourTown.com for our builders, followed by RentalsinYourTown.com, HomesinYourTown.com, HomesofDistinction.com, CondosinYourTown.com, WaterfrontHomesinYourTown.com, CribsinYourTown.com and our home staging site FirstImpressionHomes.com."
“We also operate a local business directory called SurfYourTown.com that is linked to all our sites. Great place for local business, neighbors search our site and buyers looking to move to community,” said Vecchio.
Vecchio explained the company’s business model, which he credits with paving the way for the firm to achieve this milestone.
"You've heard of the Multiple Listing Service? Well our company offers the future of real estate on-line – the Multiple Web site Service," he explained "The best online leads are the ones where buyers are able to actually find a home they like, not fill out forms and hope someone emails them."
Better Homes VRI Realtors (www.betterhomesusa.com) offers sellers maximum exposure thru multiple site presence for homes by listing homes on an ever-expanding network of web sites. These sites are both nationally and more locally focused to maximize exposure without sacrificing local expertise. Increase in traffic due to increase in search engine placement with these domains.
In addition to Better Homes VRI Realtors’ local agents, the company has referral agents around the world linking with the Web site.
"We are building an Internet co-op," Vecchio explained. "Our partners gain unprecedented exposure as a local real estate specialist to more than two million unique visitors who search for properties on the family of sites each and every month, and are given exclusive right to list seller properties on our sites. And when buyers see the listing, they will see that broker's name and only that broker's name."