Latest Articles

2009-10-09 18:33:55

Building Up the Black Book


How do you build an INVESTOR LIST? You know, the secret black book with a list of all your investor clients who can rely on to bring you recurring business?

Your investors list should have a variety of future prospects - buyers for low-end homes, high-end homes, rentals, and multi-units. Your list should include first time home buyers and newbies, to rehabbers and flippers. The bottom line is that you need to have identified as many buyers as you can find.
Here are a few easy ways to build your buyers list:
Run ads in your local classifieds - Find deals that are good investment opportunities for investors, and market those. This is a great way to establish a long-term relationship with investors who are actively looking to purchase. Show investors you understand their needs and are willing to help them find the deal that is right for them.
Craigslist is a great place for you to market your services. Be sure to put a phone number, and only list an email address if you can respond to it quickly.
Local REI meetings – Investors love to network at these events, and you are sure to find many buyers at these meetings - Try to meet as many investors as possible. Pass around a sign-up form for folks who want to receive the latest real estate deals from you.
Auctions – You will always find investors hanging out at auctions, and it is a great place to collect business cards as well as hand out your own.
Call “For Rent” signs/ads - Calling for rent signs can be rewarding, because the person on the other end is typically a landlord looking for a tenant – imagine what you can accomplish by helping them find a tenant! The landlord might possibly be an active investor who is looking for more properties, and this is a great way to build a relationship with them. You’ll be surprised by what you can accomplish in a high rental area.
Hard Money Lenders - Investors need to borrow money from someplace – and you can assume that hard money lenders have a long list of clients they do business with that they would definitely pass your card along to.
Pankaj Shukla, seasoned real estate investor and founder of, will share his insights with RealTown members for 30 minutes on Thursday October 15th at 11 AM PST, to help them better understand how to serve the needs of investors.
The webinar illustrates the size and buyer behavior of the real estate investor market based on trends and NAR data. It also discusses investors’ pain points and ways to solve them.
The current housing markets are an investors’ playground, and agents who are not marketing to investors are missing out on a great business opportunity. The webinar is free for RealTown members, but space is limited and preregistration is required. Click Here to Register.
About TReXGlobal builds property management software and tax filing web tools for investors to save time and money, and to maximize their returns on property investments. The TReXGlobal Partner Program helps agents grow business with clients using their own FREE co-branded software and newsletters.

Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2021 Real Town The Real Estate Network