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Residential Real Estate, Finance
September 26, 2018
Selling Real Estate for a Living

Building a client base is a “Numbers Game”
Contacts Create Contracts
The average term of home ownership is about 8 years, so every contact you make, is probably not an immediate prospect.
Prospecting for real estate business takes a lot of contacts and engagement, as a model:
Out of 100 "Suspects"
There might be 5 immediate Prospects and of those, you may close one Listing/Buyer
Want two closings per month, start with 200 Suspects.
What are your numbers? From contact to close, what does your "funnel" look like?
Contacts Create Contracts
The average term of home ownership is about 8 years, so every contact you make, is probably not an immediate prospect.
Prospecting for real estate business takes a lot of contacts and engagement, as a model:
Out of 100 "Suspects"
There might be 5 immediate Prospects and of those, you may close one Listing/Buyer
Want two closings per month, start with 200 Suspects.
What are your numbers? From contact to close, what does your "funnel" look like?

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Written by
Saul Klein
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