It’s Harder to Get Clients than to Keep Them

I believe a mistake that many real estate agents make is that they spend more time acquiring new customers, than trying to keep the old ones.

Maintaining Your Current Client Base

Think what it would be like if you spend 75% of your time doing "keeping client activities" and 25% of your time doing "new client activities."

The better the results you provide to your current clients and your "book of business," the more referrals you will receive by word of mouth.

Instead of just focusing on getting new customers and chasing Internet leads, make sure you are satisfying your customers and staying in touch. Calls, email reports and newsletters, and sometimes in-person meetings on a periodic basis are good uses of your time.