Latest Articles
Residential Real Estate
October 4, 2018
Generational Marketing - Know your Audience

It is important to your success in real estate sales, to know and understand the concepts of "Generational Marketing."
Horoscope Aspect
(Don't get caught up in the "Horoscope Aspect" of placing people into cohorts based on their year of birth).
The last century encompassed about five generations. You may find slightly varying time frames and names of these cohorts in different reference material. Also, it seems that the time between generations is growing shorter.
The Members of Each of These Generations Have
Different Life Experiences
Different Expectations
Different Needs
MILLENNIALS (1982-2000)
I think this cohort was once referred to as Gen Y - My granddaughter's generation.
We also hear of The Net Generation, the cohort of young people born between 1982 and 1991 who have grown up in an environment in which they are constantly exposed to computer-based technology. It has been suggested that their methods of learning are different from those of previous generations. The Net Gen number some two billion worldwide and are bathed in bits!
Horoscope Aspect
(Don't get caught up in the "Horoscope Aspect" of placing people into cohorts based on their year of birth).
The last century encompassed about five generations. You may find slightly varying time frames and names of these cohorts in different reference material. Also, it seems that the time between generations is growing shorter.
The Members of Each of These Generations Have
Different Life Experiences
Different Expectations
Different Needs
MILLENNIALS (1982-2000)
I think this cohort was once referred to as Gen Y - My granddaughter's generation.
We also hear of The Net Generation, the cohort of young people born between 1982 and 1991 who have grown up in an environment in which they are constantly exposed to computer-based technology. It has been suggested that their methods of learning are different from those of previous generations. The Net Gen number some two billion worldwide and are bathed in bits!

Share this post:

Written by
Saul Klein
Recent Posts
Next Videos
Related Post

Industry
Real Estate Business Models - Lesson Plan For The Future
March 6, 2019

Industry
Organized Real Estate - Understanding Infrastructure is Key
March 6, 2019

Industry
Zillow's New CEO and the Implications for Real Estate
February 22, 2019
http://www.realtown.com/blog/Above-and-Beyond-CMLS2018-Saul-Klein-interviews-Rebecca-Jensen-CEO-MRED
http://www.realtown.com/blog/is-the-fed-and-congress-still-winking-and-nodding-at-mortgage-kickbacks
http://www.realtown.com/blog/coldwell-banker-on-location-youtube-channel-surpasses-two-million-views
http://www.realtown.com/blog/online-marketing-pocono-real-estate-isn-t-just-for-honeymooners-anymore
http://www.realtown.com/blog/virtual-receptionist-services-are-the-ideal-and-cost-effective-method-1
http://www.realtown.com/blog/pandora-ring-is-the-quality-of-the-lyalty-declaration-of-love-ring-at-1
http://www.realtown.com/blog/five-strategies-to-build-your-business-from-real-estate-s-leading-women
http://www.realtown.com/blog/r-e-marketing-strategies-how-you-can-end-the-habit-of-procrastination-1
http://www.realtown.com/blog/fannie-mae-and-freddie-mac-again-under-pressure-to-suspend-foreclosures
http://www.realtown.com/blog/federal-aid-unable-to-control-rise-in-bank-and-hud-foreclosure-listings
http://www.realtown.com/blog/point-appoints-re-veteran-walter-t-baczkowski-jr-as-chief-sales-officer
http://www.realtown.com/blog/insurance-internet-marketing-for-p-c-agents-offered-by-agreatertown-com
http://www.realtown.com/blog/real-estate-marketing-strategies-seven-powerful-tips-to-more-confidence
http://www.realtown.com/blog/luxury-real-estate-is-paris-the-most-attractive-city-for-large-fortunes
http://www.realtown.com/blog/re-marketing-strategies-does-your-people-pleaser-pattern-get-in-the-way
http://www.realtown.com/blog/realtown-announces-poll-results-of-nar-membership-fee-increase-proposal
http://www.realtown.com/blog/the-hamp-is-not-successful-in-helping-people-distressed-by-foreclosures
http://www.realtown.com/blog/re-marketing-strategies-mistakes-agents-make-with-the-law-of-attraction
http://www.realtown.com/blog/lender-processing-services-announces-formation-of-lps-real-estate-group
http://www.realtown.com/blog/clear-capital-reports-slowing-of-national-quarterly-home-price-declines
http://www.realtown.com/blog/cb-expands-its-international-network-with-francise-agreement-for-greece
http://www.realtown.com/blog/coldwell-banker-real-estate-releases-annual-home-price-comparison-index
http://www.realtown.com/blog/cb-portraits-campaign-spotlights-multimedia-re-tools-and-consumer-trust
http://www.realtown.com/blog/marketing-strategies-do-you-find-it-easy-or-difficult-to-toot-your-horn
http://www.realtown.com/blog/there-are-varieties-of-gladiator-fashion-women-shoes-that-are-available
http://www.realtown.com/blog/r-e-marketing-strategies-hate-to-make-cold-calls-tips-to-make-it-easier
http://www.realtown.com/blog/nar-awards-grants-to-support-local-association-smart-growth-initiatives

2020 Real Town The Real Estate Network