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November 19, 2018

Differentiate Yourself from the Competition

Real estate is a “me too” business.

Get Outside the 90%

Ninety-plus percent of the work performed by residential real estate professionals is the same after obtaining the listing (place listing in the MLS, put up a “for sale” sign, put a lockbox on the property, run classified ads and hold an open house). Technology gives you a great opportunity to differentiate yourself from your competition.

Even real estate agent and broker marketing is “me too.” Have you ever known an agent to give out notepads/magnets/calendars/fly swatters/rain caps/and the like?

Any new marketing idea is quickly copied by others, as this is a “me too” business. Most agents have Web sites and use sold riders ... it is all “me too.”

Have you ever been on a listing appointment and watched the seller take notes on one of the pads given to them by one of your competitors as you glance across the kitchen to the refrigerator and notice all the magnets of agents long since out of the business?

What can you do that is different and will make you stand out from the crowd?

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