The Future of MLS Features - 2008

An Industry Insider Looks at Emerging Multiple Listing Service Technology

Date: May 13, 2008 2:01:00 AM
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RETS Implementations

Continued improvements in the ease of setting up listing syndication and even accepting listing input from broker systems will be possible as RETS continues to evolve. I think these are core MLS functions, and will change the role of the MLS system as diagrammed below. A lot more detail on this subject is available in a separate paper, available from http://www.callclareity.com/MLSsyndication.cfm.

MLSs will also need to work to address the security of listing data either being syndicated or even exported directly from the MLS. Because of that latter element of the problem, use of secondary products will always leave a significant issue unattended – unless the solution is 'baked into' the MLS. None of the MLS systems on the market today have established effective controls for solving this issue, though Clareity Consulting attempted to get the ball rolling by sharing plans for such as a system with all the major MLS vendors back in 2004, in a document titled, "Protecting Against Illegitimate Use of Data by Legitimate Users: Processes of Data Licensing, Delivery, and Use Monitoring".

The core of the system, diagrammed below, is to include a process for data use licensing, request and delivery, and verification – all built right into the administrative user's view of the MLS. MLSs could get a handle on where the data should be via the licensing process, data and images would be individually watermarked (yes, I know that data watermarking is a tall order), and methods of efficient compliance management put in place.

I've got to admit that I'm not sure the perceived cost/benefit model will ever make it likely that such a system would be built – but I'd like to see this issue addressed. Once weaknesses in MLS user authentication and protections against hackers are put in place, this area is the largest security challenge for any MLS.

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