Blogs are proliferating at a mind numbing rate. My personal vision of the Blogosphere resembles the Bubblesphere surrounding a young child armed with a jar of soap bubbles. Most blogs suffer the same fate as the bubbles that emerge after a small puff of air through a tiny piece of plastic.

Poof!

Now you see it ... now you don't!

Most blogs are launched on a whim and abandoned shortly afterwards. The blogs that survive the test of time are blogs that are launched with a plan. A well written press release is an integral part of a Blog Business Plan.

The following is a blog press release that was published on PRWEB, an online press release submission service. This release is an excellent example of "How to Write a Blog Press Release." Each component of the press release is preceded by a generic tip in italic text that describes the salient features of a well formulated announcement. 

Tip #1 -- Make the headline active, format the text in bold face, use keywords, and keep it on one line.

LuxuryCondoCompany Launches "Urban Living News" Blog

Tip #2 -- Write a short paragraph of "teaser text" that the editor can use to populate a meta description field in an online publishing venue.

LuxuryCondoCompany, has just launched a new blog -- www.Scottsdale-AZ-Condos.com. This "Urban Living News" resource is a must-visit and a must-read for anyone interested in living the sophisticated urban lifestyle in Scottsdale, Tempe or Phoenix, Arizona.

Tip #3 -- Follow standard and universally accepted format guidelines for the body of the press release. Include a date line and description of the blog, including quotes from the blogger/publisher that point to a mission statement or statement of purpose Include links to the blog and relevant sites, including the company web site and associated sites. Use keyword-rich content in the body of the press release.

(PRWEB) October 5, 2007 -- LuxuryCondoCompany, has just launched a new blog -- www.Scottsdale-AZ-Condos.com. This "Urban Living News" resource is a must-visit and a must-read for anyone interested in living the sophisticated urban lifestyle in Scottsdale, Tempe or Phoenix, Arizona.
  
"Urban Living News" provides relevant and useful information on a wide variety of topics from home warranties to going green in your condo. Apart from these handy tips and the latest news updates, the blog also offers helpful links to the parent web site, www.LuxuryCondoCompany.com, as well as its associated ActiveRain Real Estate site.

With all these online resources, the answers to all your Scottsdale real estate and urban living questions are literally at your fingertips. For up-to-the-minute news and information on lifestyle and condos in the Scottsdale, Tempe and Phoenix areas, visit LuxuryCondoCompany's real estate blog at Scottsdale-AZ-Condos.com. Posted here are interesting, in depth articles about the luxury lifestyle in the numerous condos of Scottsdale, Tempe and Phoenix.

Also included are personal and professional opinions on all things real estate in Scottsdale-AZ-Condos.com, from how the market is doing to the advantages of living the urban lifestyle. With over ten years of extensive knowledge and expertise in residential and commercial real estate investment, as well as in commercial mortgage banking, brokerage and management, readers and subscribers are sure to find the information they need.

With the launch of LuxuryCondoCompany's "Urban Living News" blog at Scottsdale-AZ-Condos.com, looking for that perfect Scottsdale, Tempe and Phoenix luxury condominium has never been easier.

Tip #4 -- Include your contact information. Include name, e-mail address, telephone number, and fax number.

Places to Send Press Releases

1. Local newspapers -- Snail mail service to local newspapers is still in vogue. Send a release to the real estate editor of your local newspaper using regular mail if the editors do not accept submissions via e-mail. Include photos and graphics.
2. Homes magazines -- Consider running an ad in the local homes magazine that features the release in "advertorial" format and design.
3. National Assn. of Real Estate Editors -- Serious bloggers will want to consider affiliate membership in an august group of journalists and writers in the real estate industry.
   The group has a database of real estate editors nationwide.
4. PRWEB -- This online news service will post news releases for a fee. The news release in the article appears at PRWEB. Articles are separated and searchable by busines category.
5. eReleases -- Online news submission service is subscription based.
6. Majon International -- Online international media coverage. A blog is media, after all.
7. Business Wire -- This is another major online fee paid press release distributor. Press releases are searchable by keywords and by date.
8. PR.com -- FREE press release service.
9. PRfree.com -- In this case, FREE is equivalent to a $30 charge. This is a low-budget press release submission service.
10. Business Web Site -- Establish a page on your company web site and agent web site that is designated "Press Releases" or "Newsroom." Publish press releases there and feature links to articles from online platforms that publish the release or excerpts from it.
11. Related Blogs -- Send the release to your friends and others in the Blogosphere! Ask for help in spreading the news about your blog launch. 
12. Local Blogs -- Contact bloggers in your market area  that are general in nature or targeted to other industries. Develop strategic partnerships with other bloggers and enjoy the fruits of viral marketing at its best.
13. Local Television and Radio Stations -- Why not? Broadcast media host online platforms and they are always looking for fresh voices and experts in various fields. Your blog may establish you as a local real estate expert!

(Frances Flynn Thorsen is Managing Editor of RealTown.com. She was the winning Blog Coach of Project Blogger sponsored by Inman News and ActiveRain and was selected as a leading woman real estate blogger by SellsiusBlog. She publishes several blogs, including RealTown Report, The REALTYgram Blogger, and Web Women Giving Circle Blog. She is the Co-Creator of No Blogger Left Behind.)