Submit Feedback
Member Login
Print Article
Email ArticleThe Real Estate Net is a fascinating place to meander these days, rich with new possibility at every turn. We've uncovered some goodies in cyberspace that lie within easy reach of any real estate agent or broker at a computer. Please feel free to add your favorites to the list.
Brian Boero, Partner, 1000watt Consulting, (shown at left) shared some gems at the recent Inman Real Estate Connect Conference in New York City. We have borrowed heavily from his presentation, "50 Tools and Technologies to Help You in a Slow Housing Market." His PowerPoint presentation is available to Inman News subscribers and to Connect Conference attendees.
Things That Will Help You Work Smarter and Cut Costs
Use simple (and cheap!) online tools to manager your deals.
Go paperless with e-signatures.
Kill your fax machine. Buy a Tablet PC.
Store your docs online, not in a file cabinet.
Have FUN playing the real estate game.
Use your lawyer less! FREE
Stop buying software. Work on the Web.
Never forget anything. FREE
Get a FREE conference line.
Use your cell phone. Never "have to run back to the office."
Computer tech support for real estate agents.
Control headcount. Use freelancers.
Hire a virtual assistant.
Things That Let You Engage Customers and Prospects in New Ways
Learn a new language.
Conduct meetings online. FREE
Send a stylish electronic newsletter.
Offer discounts to your clients and follow-up with personalized mailings.
Add chat to your web site. FREE
Collaborate with clients and colleagues using wikis. FREE
Connect your web site to your phone.
Organize and share property photos with everyone -- or someone.
Markup photos, maps, and floor plans online.
Share neighborhood, city, county, and state demographics.
Share your presentations with clients and prospects. FREE
Things That Will Help You Grow Your Professional Network.
Send and receive referrals online.
Reconnect with old colleagues. FREE
Learn from others. FREE
Blogs (and Web Sites) You Should Read (and Watch).
Make sense of change.
FutureOfRealEstateMarketing.com
Get news from the newsmakers.
The Good News Place to Be
PositiveNewsForPositveRealtors
Keep an eye on real estate geeks.
Read the award-winning Inman News/ActiveRain blog.
Niche blogs are a smart move for real estate agents. This one is downright spooky.
Be inspired.
Learn how to blog.
Look at things from a different angle.
My favorite real estate fauxtographer ... real estate advertography in the Big Apple.
Dive into things that confuse you (at first).
Escape conventional marketing wisdom.
Understand the power of reputation.
Market Smarter - and Cheaper
Create a single property web site for each and every listing.
Send your lisings everywhere -- from one place.
Create video. audio, and photo tours -- from one place.
Create virtual tours. Tour properties and neighborhoods.
Add floor plans to your virtual tour.
Change the colors of the walls and ceilings. Use a virtual pallette.
Create killer online flyers. Distribute them everywhere.
Turn plain docs into great looking PDFs. FREE.
Know who's coming to your web site and measure your marketing.
Find out what on your web site visitors like -- and don't like.
New Advertising Opportunities
Create hyper-targeted ads in Facebook.
Advertise online - in your neighborhood.
Target your advertising to your farm.
Advertise on many sites in your market from one place.
Target homes in your zip code.
Technologies That Help You Leverage Your Knowledge.
Reevaluate your web site. Start with a blog. Seth Godin says, "Get a RealTown Blog!"
Things That Shrink Space and Time
Create your own maps. Put them on your web site. FREE.
Bring the house or neighborhood to them with video.
Technologies That Help You Meet the Neighbors
Mingle with property mavens in your community. FREE.
Answer real estate questions from consumers in your market. FREE.
(Frances Flynn Thorsen, e-PRO, SRS, ACRE, is Managing Editor of RealTown.com. She publishes several blogs, including RealTown Report, The REALTYGram Blogger, No Blogger Left Behind, The FAT Lady Blog, and Web Women Giving Circle Blog.)
Word of the Day
Ask the Experts
Question of the Day
Featured Authors
Browse All Authors
All Articles
Member Login
Join RealTown
Request Password
Comments
Comment by: Joeann Fossland
- Feb 2, 2008 1:24:39 PMComment by: Mary Pope-Handy
- Feb 2, 2008 6:23:49 PMThanks for a great list (and thanks for mentioning my sites here too)!!
With the single property sites, several title companies are distributors for these and they can be VERY inexpensive (like 40% the cost of going directly to the companies that provide them) - so ask your title rep about any affiliate relationships!
Also, for online transaction management, I'd suggest either Settlement Room http://www.settlementroom.com/ or Relay Transaction Management http://www.rebt.com. Both are pretty good in my experience.
Great job, Fran!!
Mary
Comment by: Fred Eckert
- Feb 3, 2008 9:05:13 AMComment by: Ellen Atlas
- Feb 3, 2008 4:35:14 PMComment by: Jay Sparkman
- Feb 4, 2008 4:40:29 PMComment by: Nancy King
- Feb 4, 2008 5:57:43 PMFreeConference.com for free audio conferencing. Also, InstantConference.com
Comment by: Kathy Winemiller
- Feb 5, 2008 4:06:27 PMKathy Winemiller
Comment by: Ed Robinson
- Feb 10, 2008 3:54:18 PMEd Robinson ActionThis Limited
Comment by: Kathleen Nagro
- Feb 12, 2008 5:34:06 PMBest,
Kathleen Nagro
Comment by: Judi Wolfson
- Feb 12, 2008 10:53:04 PMWith much appreciation,
Judi Wolfson
Comment by: Vera Wallace
- Feb 13, 2008 3:42:27 PMThanks again. Vera
Comment by: Lenny Harris
- Feb 22, 2008 11:52:37 AMComment by: Faye Correll
- Apr 6, 2008 5:45:32 PMFaye Correll
Comment by: SonomaCo. Realtor
- Aug 15, 2008 7:34:30 PMThank you! I look forward to reviewing this incredible list.
Brian
Post a Comment