Marketing

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Property Listings - A Real Estate Office's #1 Marketing Asset

A New Paradigm Invites a Fresh, New Look at Advertising Outreach

Written by: Scott Pierce
Apr 1, 2008 5:26:00 AM
San Francisco REALTOR and marketing pro Scott Pierce looks at the changing roles of real estate brokers and agents and how they can leverage their assets, responsibilities, and expertise to increase their bottom line.

Vacation Rental Homes Offer Bright Spot in Bleak Real Estate Market

Record Number of Vacation Home Buyers Intend to Rent Property to Travelers

Mar 28, 2008 4:10:00 PM
Some 25% of new second home buyers intend to rent them to vacationers, doubling the number of buyers with rental plans two years ago.

iHOUSE Brings 'Price Me Now' Game to REALTORS in Select States

Real Estate Pros Play, Learn and Win Using Real Estate Pricing Knowledge

Mar 27, 2008 7:44:00 AM
REALTORS in Arizona, North Carolina, and Illinois compete with each other for bragging rights and prizes.

4-Step Formula For Success in a Down Real Estate Market

An Agent Must Move Forward And Pursue New Sources Of Buyers

Written by: MikeParker
Mar 26, 2008 9:45:00 AM
Mike Parker interviews top producer Andy Alexander about an Internet strategy that delivers trackable business from the Web.

Do MLS Consumer Web Sites Support REALTORS or Compete with Them?

MLS Web Site Effective Study Demonstrates Value for Consumers and Brokers

Mar 25, 2008 8:20:00 AM
National study indicates that consumers use REALTOR MLS web sites as trusted source of information when they are looking for properties.

How to Write a Compelling 30-Second Commercial - of Yourself!

Author Debra Traverso Walks You Through the Proverbial Elevator Speech

Written by: Debra Traverso
Mar 20, 2008 6:48:00 AM
Design a short commercial that will differentiate you from your competition and make you stand above the crowd.

Single Sign On and Identity Sharing in the Real Estate Industry

A Point2 NLS Case Study

Mar 19, 2008 11:00:00 AM
Point2 Technologies and RealTown took a giant step implementing Single-Sign On (SSO) in 2007. This article offers an overview of issues attendant to implementation of this technology.

Fundamentals Holding in Commercial Real Estate

National Assn. of REALTORS Reports Waning Investor Interest

Mar 13, 2008 6:09:00 AM
NAR chief economist Lawrence Yun said that investor activity in the commercial sector is diminished despite strong fundamentals.

Business Cards - Putting Your Future in the Palm of Someone's Hand

Best Tips for Deriving the Most Value from an Underestimated Marketing Tool

Written by: Debra Traverso
Mar 12, 2008 12:09:00 PM
Author Debra Traverso offers do's and don'ts of professional business card use.

Online Marketing: Realty Pros Create Explosive Growth, Income

Some Agents and Brokers Experience Downturn, Others Have Success

Written by: MikeParker
Mar 7, 2008 2:34:00 AM
Michael Parker outlines an online marketing approach that is spelling the difference between battling the real estate doldrums in a down market and achieving great success with innovation and careful planning.
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