San Francisco REALTOR and marketing pro Scott Pierce looks at the changing roles of real estate brokers and agents and how they can leverage their assets, responsibilities, and expertise to increase their bottom line.

Some 25% of new second home buyers intend to rent them to vacationers, doubling the number of buyers with rental plans two years ago.

REALTORS in Arizona, North Carolina, and Illinois compete with each other for bragging rights and prizes.

Mike Parker interviews top producer Andy Alexander about an Internet strategy that delivers trackable business from the Web.

National study indicates that consumers use REALTOR MLS web sites as trusted source of information when they are looking for properties.

Design a short commercial that will differentiate you from your competition and make you stand above the crowd.

Point2 Technologies and RealTown took a giant step implementing Single-Sign On (SSO) in 2007. This article offers an overview of issues attendant to implementation of this technology.

NAR chief economist Lawrence Yun said that investor activity in the commercial sector is diminished despite strong fundamentals.

Author Debra Traverso offers do's and don'ts of professional business card use.

Michael Parker outlines an online marketing approach that is spelling the difference between battling the real estate doldrums in a down market and achieving great success with innovation and careful planning.