Real Estate Articles

Have you ever wondered how to market yourself without being "pushy"? Do you you struggle with being "assertive" without being "aggressive"? This article offers a way to reframe marketing as an act of giving.

Real estate author Dani Babb, Ph.D, MBA, tells agents and brokers not to be intimidated by growing online competition. Embrace new technology and tools to meet consumers' expectations, she says. That, combined with a high level of personal service, will enhance an agent's role in the real estate transaction.

Edutainer, Humorist, Coach, & Bon Vivant, and author Jerry Rossi offers advice to agents on how to connect successfully with owners of expired listings. Do it in person!

Real estate agents who prepare for an Open House as if it is a trade show are sure to "WOW" sellers and buyers alike!

Virtual support systems offer flexibility and economy in outsourcing tasks and production duties. Daniel Shilferis shows realty pros how to assess their requirements and how VAs fit into the human resources equation.

Using the telephone to market properties is an essential part of a comprehensive real estate marketing plan. Use state-of-the-art telemarketing techniques with an old fashioned tool to get an edge on competitors and win a larger market share.

Real estate buyers and sellers share many of the same characteristics as consumers in other industries. Value, quality, and choice are major points to consider in a realty marketing plan.

Real estate agents learn how to turbo drive their web sites with search engine marketing technology that drives them to the top of Internet search results pages. Tap into SEM savvy to get on the first page of Google. Yahoo!, and leading search engine sites.

Never underestimate the power of the printed word. Printed materials offer a real estate agent a cost effective way to keep his name and logo in the public eye. Prepare all printed materials with an eye to shelf life.