Real Estate Articles

The generation of Americans known as "Baby Boomers" is poised for a substantial shift in home ownership patterns. This represents an excellent opportunity for real estate estate professionals who cultivate this growing market niche.

Web marketer Dirk Johnson says that there is great value in link exchange from the standpoint of search engine optimization, despite what some of the "experts" claim. The fundamental concept of cooperation in real estate extends to the World Wide Web, he says.

Respected educator and trainer Amy Chorew tells agents that a listing has its first showing online. She offers valuable tips for an online digital showcase to make that first showing count!

iHouse's Paul Sheng offers real estate agents and brokers a primer on basic search engine optimization techniques to score higher ratings in the search engines.

Single property web sites that cost $99 two years ago are now available for $50. PowerSites feature hosting, ability to add photos and floor plans, create slide shows, upload related documents, mapping, and syndication to real estate search portals.

RealTown community members are part of a larger chorus of 70,000 happy users of VisualTour software. Listing agents showcase their listings and buyer agents prepare visual previews for out of area clients.

Fortune 100 companies have been jumping on the blog bandwagon in Web 2.0 entries and real estate vendors are joining them. AgencyLogic has a handsome blog that showcases clients' web sites.

Popular Edutainer and Bon Vivant Jerry Rossi presents a textbook outline for agents working the for-sale-by-owner market, complete with dialogue and seller objection handling techniques.

Lynn Mercer's Palo Alto Blog is a conversation between a real estate agent and her market. It's a nice conversation. Downright neighborly. Downright smart!

Jim Cronin and an impressive group of guest bloggers collaborate to publish an online treasure trove of information about online real estate marketing.