Articles by MikeParker

Most people just assume that once on those first pages, the business will flow in. Unfortunately, that rarely is the case. You are still the most important ingredient in your online marketing strategy.

Fred Roven of Martha’s Vineyard Buyer Agents has succeeded in finding new business for years, despite having to bring 90% of his clients from “across the water”. His website is lean, attractive, user friendly with unique content displayed right up front.

This pair of Prudential agents show that you are never too old to put technology to work. These mainstream real estate agents are receiving about 20-25 GOOD leads each week from their site. Even now, they are continuing to average more than one home sale each month from their site. What do they know that you don’t know?

Your number of "page views" is often a meaningless statistic because a high percentage of them are not real "page views" at all, but “bounces” from your website. The fact is that many agents receive over 1,000 ‘page views’ monthly on their web site but do not sell one home from doing so.

Popular RealTown contributor Mike Parker offers valuable insight into real estate lead generation and capture that helps agents get immediate results.