Real Estate Articles

Real estate industry leaders share business planning tips on the popular RealTalk Listserv. The tips are compiled for easy reading on RealTown, the pre-eminent online real estate community.

The old "one size fits all" paradigm no longer applies to real estate sales marketing. Rookies and experienced agents learn to build their listing business from the ground up using a business plan and tailoring a marketing program that fits the property.

Industry master Saul Klein of Internet Crusade advises real estate agents and brokers to plan ahead to maximize the return on the sale of a real estate business.

Real estate top producer Chris Newell shares one of the secrets of his success – a One-on-One coaching session after each and every sales and listing appointment!

Paramount to listing success is establishing a rapport and partnership with the home owner that will result in a smooth and friendly sales transaction. Nationally respected educator Adorna Carroll outlines a step-by-step plan for agents, starting at the initial meeting with a seller.

Referral income can be lucrative. Develop a plan to generate referral income as a steady income stream. Set specific goals and actions that pave the way to success and a high conversion rate.

Real estate brokers from one coast to the other are voicing discontent with multiple listing services. The California Assn. of REALTORS assessed the problems among its members and made recommendations that may benefit MLSs in other areas.

The U.S. Dept. of Housing & Urban Development (HUD) has stringent guidelines governing advertising of HUD Homes for Sale. Every broker and every agent who works in this market should be aware of these rules. Use of the word "foreclosure" in HUD Homes advertising is strictly forbidden.

Internet technology guru Mike Barnett explains how spammers plan their attacks, and how real estate agents can thwart their plans.

Alisa Hagner, a Certified e-PRO Trainer, is an outspoken Outlook evangelist on the real estate speaking circuit. She encourages agents and brokers to tap a reservoir of utility in an underutilized Microsoft product. She shares an illustrated tutorial with RealTowners.