Real Estate Articles
Virtual Assistants and Virtual Support in 2007
VAs Give You More Time to Work ON Your Business
Jan 30, 2007 1:31:00 AMVirtual support systems offer flexibility and economy in outsourcing tasks and production duties. Daniel Shilferis shows realty pros how to assess their requirements and how VAs fit into the human resources equation.
Confessions Of A Reformed Real Estate Webmistress
Abandoning a Do-It-Yourself Web Strategy
Jan 30, 2007 1:30:00 AMReal estate do-it-yourself webmasters are abandoning their FrontPage and Dreamweaver platforms in favor of a new generation web marketing platform with unlimited design potential and sophisticated back end functionality.
Using The Telephone To Market Homes
Cutting Edge Techniques with an Old Fashioned Tool
Jan 30, 2007 1:30:00 AMUsing the telephone to market properties is an essential part of a comprehensive real estate marketing plan. Use state-of-the-art telemarketing techniques with an old fashioned tool to get an edge on competitors and win a larger market share.
Emerging Marketing Strategies – 'Where’s the Beef?'
New Business Models in an Ever Changing Marketscape
Jan 30, 2007 1:30:00 AMSaul Klein outlines new business models and technology that is impacting the real estate business. He cautions REALTORS to filter the fact from the hyperbole in vendor sales, and to study the new business models growing popular with consumers.
Real estate buyers and sellers share many of the same characteristics as consumers in other industries. Value, quality, and choice are major points to consider in a realty marketing plan.
Search Engine Marketing for Real Estate Agents
Advice to Make Web Sites Search Engine Spider Bait
Jan 30, 2007 1:29:00 AMReal estate agents learn how to turbo drive their web sites with search engine marketing technology that drives them to the top of Internet search results pages. Tap into SEM savvy to get on the first page of Google. Yahoo!, and leading search engine sites.
Saul Klein reprises "A Message to Garcia," an 1899 story of an industrious, conscientious young man in Cuba who set out to perform a daunting task without question, and accomplished it with speed and agility.
Real estate author and broker Ken Deshaies talks about new directions in real estate compensation models, from commission to consultative business models. He encourages real estate professionals to read Mollie Wasserman’s new book and apply for consultant accreditation.
Is Disintermediation Really a Threat?
Internet Adds Transparency to a Transaction
Jan 30, 2007 1:28:00 AMMinneapolis REALTOR Bonnie Erickson predicts that an expanding knowledge base on the Internet will alter the real estate agent's role in a transaction, not diminish it.
Foreclosures: Causes and Triggers
A Complex Process Wrought with Human Emotion
Jan 30, 2007 1:27:00 AMSaul Klein offers an overview of the foreclosure market, outlining remedies for home owners in default and opportunities on both sides of the equation.


















