Colors do matter

If you've ever sold a house, we're sure your real estate agent told you to paint everything "broker beige".  You probably thought she was nuts!

Research indicates she may have a point.  People react very strongly to color.

Reds, oranges and yellows generally evoke feelings of warmth and comfort but can mean anger and hostility to some.  Blues, purples and greens are usually described as calming, but can also bring to mind feelings of sadness and indifference.

Chromotherapy, or light therapy, is used today in holistic treatment settings.  In these treatments:

• Red is used to stimulate the body and mind and to increase circulation.
• Yellow is thought to stimulate the nerves and purify the body.
• Orange is used to heal the lungs and to increase energy levels.
• Blue is believed to soothe illnesses and treat pain.
• Indigo shades are thought to alleviate skin problems.

So, in order for a prospective buyer to feel something other than anger, hostility, sadness or indifference, a more neutral shade is often recommended.

Remember, what is soothing to you may not be to the next owner of your home. 

1:25 PM - Aug. 8, 2006 - comments {0} - post comment

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