Recently, Alex Zoghlin, (founder of Orbitz.com) VHT's CEO, has given his insight into the real estate industry, on our series "Real Estate Marketing from A to Z," by delving into the matter of the homebuyer and more importantly, the lifecycle associated with those buying a home.

"Over the years, I’ve had the good fortune to work in many industries–Custom Software, Online Design / Marketing, Automotive, Travel, Insurance, Venture Capital–each with very unique customers, markets and factors for success. The time and effort to learn each industry is daunting, but I’ve honed a method to maximizing my understanding of how an industry operates in the shortest amount of time, I call it “follow the money”. In the Real Estate business, the money trail has led me to some truly interesting discoveries."

Read more about the lifecycle of the home buyer.

--VHT