VHT recently released the results from a survey highlighting the impact of professional photography:

"RISMEDIA, August 29, 2008-A recent survey conducted jointly by VHT, Inc., and PropertyPreviews.com highlights the impact that videos and professional photography have on the perceived value of a property. According to the survey results, the use of a video in marketing a property increases the perceived value of a home by nearly six percent while professional photography increases the perceived value by nearly 12 percent. On a $500,000 home, this equates to an increase in perceived value of $30,000 and $60,000 respectively..."

Continue reading the article HERE

Our RISMEDIA article has also generated some interest in some familiar blogs:

From Tony and Darcy Cannon - The C Team

"I was up late again thinking about ways to make properties stand out, especially in this market with high inventory levels. We all know the impact of the Internet on home sales and especially the exposure that homes get from buyers. The internet has caused some progress in the way that we do business. In the old days we had the MLS books with the listing inside. We would research these books that came out monthly (at least in our board) to find what the client was looking for. Often we would need to go and preview the property prior to setting appointments with our clients."

Continue reading their entry HERE

Tony and Darcy Cannon - The C Team

--VHT