Photography for Real Estate just posted an excellent article emphasizing the importance of great photography when marketing a property, especially in today's market. A passage from the entry can be read below:

"Selling things is all about finding a way to stand out from the competition. In a down real estate market like we have now, the competition home sellers face are those hundreds of other homes for sale in the same location and price range. The last thing a home seller wants to do is to have to lower their price to stand out from the competition.

Stunning photography is another effective way to stand out from the crowd at any given price point. Think for a minute what the few qualified buyers these days are doing. When they search online for a home in a given location and price range they end up seeing a list of homes with some version of the external primary photo along with few other details. This list of homes has a link to get to more details and photos of each home.

This makes the primary external photo of the property enormously important!"

Continue reading the article HERE

Though marketing a property in this fashion isn't always the cheapest solution, it is extremely effective in increasing the perceived value of your property.

Best,
--The VHT Team