• Nov. 17, 2006 - Property Specific Sites
Jonathon Dalton over at Phoenix Arizona Real Estate Blog has decided to enter the realm of property specific websites. And he has entered in a very good way. Check out his blog, his website and his property site and you'll notice that all 3 have the same look and feel. His write up for the property is excellent, going far beyond the bare specifics that are available all over the internet, i.e. x bedrooms, x baths, x garage, x sq ft.
JD's using subdomains from his primary site, so the page is http://8439wemilezola.daltonsazhomes.com/ which may turn out to be hard to advertise. I think it may have been better to purchase the domain "www.8439WEmileZola.com" and than point & mask it to the subdomain but that's just my personal preference.
There's a lot of discussion in the real estate blogosphere about the value of these sites, some people are for them, some are opposed but it's definitely a marketing technique that every agent should consider. The WOW factor is great with sellers, especially if you are using the domain, and not just a subdomain.
In my real estate sales days I often would purchase the domain before I ever went on a listing appointment. Nothing tells a potential seller that you're going to work hard at marketing their home than having already starting doing it. At $8.95, it's a small investment to help differentiate yourself. |
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• Nov. 20, 2006 - re: Property Specific Sites
I'd considered purchasing the domain name but decided against it for such a short-term situation. It does cause sign rider issues, but I've never been a big fan of them in the first place.
The value comes in the search engines - not Google, thanks to the sandbox (though I've been posting to my blog to work around this) but Yahoo, for example, where if you enter in 8439 W Emile Zola the first several entries are the subdomained site and a couple of other listings.
And there also are the links off the main site, which as always is the primary purpose for the whole thing.