Marketing to GenXers : Real Estate Tips and News

• Nov. 16, 2006 - Marketing to GenXers

According to NAR...

38% of recent home buyers were under 35 years old
Half of first time home buyers were between 25 and 34 years old
First time home buyers accounted for half of all homes purchased in 2005.

So how do you market to these "GenXer's? You start by understanding them. I you ARE a GenX, you already understand them. They are just like you. However, if you're like me, these "kids" are young enough to be your children, and you don't REALLY understand them. You may think you do, but you don't.

Mariana Wagner from Keller Williams in Colorado Springs has written an excellent article called The Secret Life of a "Generation X" Cosumer... My Story. While everything she points out doesn't apply to every member of this generation, there's enough good stuff there to make it worth the reading. So much of it applies, not only to real estate, but to any business that hopes to market to this group.

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• Dec. 4, 2006 - re: Marketing to GenXers

Posted by Mariana Wagner

Thanks for the applaud!

Sometimes it takes one to know one, and I figure it was time to share... The more understanding that exists between marketers and market-ees (ok. new word!) - well, it betters all of our businesses. Thanks again!

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• Feb. 22, 2007 - re: Marketing to GenXers

Posted by Lucy

Yes, a total change in the homebuyer demographics! I thought I was pretty young, at age 23, to be buying my first home when I did; unbeknownst to me, I was actually just going along with the crowd. In 2005, 40% of homebuyers were first time buyers and 50% of them were between the ages of 25 and 34 according to the new Swanepoel Trends Report.

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