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• Jan. 5, 2007 - 10 Tips For Choosing A Health Club

It's a new year and if you're like me, you've looked in the mirror and thought, I need to drop a few pounds.

Plenty of people turn to health clubs to help them loss weight. Unfortunately, they often just pick a name out the phone book and plop down their money.

Here's 10 tips for making sure that the weight you lose isn't just from your wallet.

  1. Make sure you talk to your doctor before you start any weight loss program.
  2. If you have more than one health club in your area, don't visit them one after the other. Visit one a day, and make sure you go at the same time that you would be going to workout. That way you'll be able to see how crowded they are at the time you'll want to be using the equipment. overcrowded during that time.
  3. Look the place over closely. Is it clean? What kind of shape is the equipment in?
  4. What kind of training does the staff have? Don't be afraid to ask. Just because they work there doesn't mean they know what they are doing.
  5. Find out what services come with the membership and what you have to pay extra for. Many times things like aerobics and tanning are an additional charge.
  6. Evaluate the cost of membership. Are you sure you can afford to make the payments?
  7. Contact your state consumer protection department, every state has one, and the better business bureau to find out if there have been any complaints.
  8. Read the contract CAREFULLY before you sign it.
  9. Make sure you understand the cancellation and refund policies before signing the contract. Remember, no matter what the salesman may tell you, it's what's in the contract that's binding.
  10. Shop smart -- be an informed consumer.
Come to think of it, choosing a health club has a lot in common with choosing with someone to sell your home.  That's a post for another day though.
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• Nov. 24, 2006 - Branding Your Blog

The folks over at RSSPieces had an excellent post today concerning branding your blog.  In addition to some great insight into branding, they also link to some very good tools and advice.

Here's a tidbit to wet your appetite.

"Brand out your blog. You’re brand is the sizzle, you are the steak! You might be USDA Prime as a Realtor but if your brand doesn’t convey that on your website, you won’t get conversions. It’s that simple. If you cater to an upscale market, your website needs to reflect “richness” both in graphics and content. If you cater to first time buyers your site needs to be easy to use and very tutorial based. What’s the sizzle in your brand?"

Read the rest  of the Ultimate Guide to Branding a Real Estate Blog.
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• Nov. 17, 2006 - Property Specific Sites


Jonathon Dalton over at Phoenix Arizona Real Estate Blog has decided to enter the realm of property specific websites.  And he has entered in a very good way.  Check out his blog, his website and his property site and you'll notice that all 3 have the same look and feel.  His write up for the property is excellent, going far beyond the bare specifics that are available all over the internet, i.e. x bedrooms, x baths, x garage, x sq ft.

JD's using subdomains from his primary site, so the page is http://8439wemilezola.daltonsazhomes.com/ which may turn out to be hard to advertise.  I think it may have been better to purchase the domain "www.8439WEmileZola.com" and than point & mask it to the subdomain but that's just my personal preference.

There's a lot of discussion in the real estate blogosphere about the value of these sites, some people are for them, some are opposed but it's definitely a marketing technique that every agent should consider.  The WOW factor is great with sellers, especially if you are using the domain, and not just a subdomain. 

In my real estate sales days I often would purchase the domain before I ever went on a listing appointment.  Nothing tells a potential seller that you're going to work hard at marketing their home than having already starting doing it.  At $8.95, it's a small investment to help differentiate yourself. 
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