Welcome to the New RealTown! Submit Feedback
Member Login | Join RealTown
The Real Estate Network

Real Estate Tips and News

Blog by John Willis

News and commentary on the world of real estate. Whether you are a buyer, a seller, or the agent in between, you'll find information you can use.

Subscribe

Your E-mail Address:
Subscribe to:

Recent Comments

RE: Woe Be Gone, Taxpayers
If Garrison Keillor is so wealthy (thanks to publi...
re: Property Specific Sites
Thank you for sharing that very professional and e...
re: Daylight Savings Time Comes Early This Year
Really , for me as areal estate agnt  I'm in...
re: Marketing to GenXers
Yes, a total change in the homebuyer demographics!...
re: Marketing to GenXers
Thanks for the applaud!   Sometimes it takes...

Site Feed

RSS Feed

Real Estate Tips and News

Changes in Code of Ethics

Nov. 13, 2006
Categorized in: News
Tagged with: code of ethics, jim lee, nar
The Board of Directors met today at the NAR convention in New Orleans and Jim Lee posted about one change to the Code of Ethics that I'm glad to see.  In regards to presenting a true picture in advertising (Article 12)

Newly adopted is this wording. "Realtors obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits Realtors from:

  1. engaging in deceptive or unauthorized framing of real estate brokerage websites;
  2. manipulating (e.g. presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
  3. deceptively using metatags, keywords, or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers."
While I think this is a great addition to the code, I'm somewhat saddened that it had to be made.  I prefer to think that all the Realtors® out there would play by the rules and not be deceptive.  Obviously, if it had to be added, some of them won't.