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Real Estate Tips and News

Blog by John Willis

News and commentary on the world of real estate. Whether you are a buyer, a seller, or the agent in between, you'll find information you can use.

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Real Estate Tips and News

The Ten Most Dangerous Online Activities

Oct. 26, 2006
Categorized in: Tips
I'll admit it.  I'm a stickler for online security.  I also know that most people give very little thought to it.  I shudder to think of the number of computers I've seen that haven't had their antivirus software updated since they came out of the box 3 or 4 years ago.  When I ask the owners about it, the standard response is, "I thought it just did it automatically."

Protecting your computer has gotten a lot more complicated than just having an up to date antivirus, but it's amazing how many people don't even have that.

There seem to be three different attitude when it comes to security:

  1. I'm doing everything possible to be secure.
  2.  I don't have to worry about it, nothing bad will happen to me 
  3.  I don't know anything about it so I'll just ignore it.

As you can imagine, attitude number 1 is the one you should have.

So is your computer, or your network safe?  Despite all the software you have installed, how you, or others on your network, act will answer that question.  Forbes.com posted an excellent and enlightening article yesterday, The Ten Most Dangerous Online Activities.

Here's their list, but I urge you to take time to read the article.  After you've read it, take their advice and "stick this list up on your office door. Better yet, post it to the company bulletin board. If it keeps just one person from making a big mistake, it will have been worth the effort."

  1. Clicking on e-mail attachments from unknown senders
  2. Installing unauthorized applications
  3. Turning off or disabling automated security tools.
  4. Opening HTML or plain-text messages from unknown senders
  5. Surfing gambling, porn or other dicey Web sites
  6. Giving out passwords, tokens or smart cards.
  7. Random surfing of unknown, untrusted Web sites.
  8. Attaching to any old Wi-Fi network
  9. Filling out Web scripts, forms or registration pages
  10. Participating in chat rooms or social networking sites.

156 Million Reasons

Sep. 15, 2006
Categorized in: Commentary
While catching up on my reading, I came across this a post by Seth Godin called "They Didn't Get the Memo."  Numbers 1 and 5 jumped out at me.

1.  31.4% of Americans don't have internet access.
5.  30% of internet users in the US use a modem.

According to the CIA (they should know, shouldn't they?) the United States has about 296 million residents.  For the sake of this, ONLY, we'll call them Americans.  That means that about 96 million Americans don't have internet access.

Of the 200 million with internet access, 60 million of them are on modems.

How many of your clients fit into that 60 million?  Bells and whistles and flash presentations are nice, but if you want those modem users to stick around your website, remember the KISS method.  Keep It Simple Sonny, or Sister, depending on your preference.

Between the no access and modem access, that's 156 million people who potentially cannot or will not spend time on your website.

When building or maintaining your website, never forget that 30%.  If you do, it will effect your business. AND, while you are building your marketing plan, remember the 31.4%.  They are the reason print advertising will never die.

Virtual vindication for real estate agents

Aug. 27, 2006
Categorized in: Tips
Interesting article on marketwatch this weekend by Amy Hoak.  The link from the Marketawatch Real Estate  page is, "Can home buyers, sellers benefit on the Web without agents?"  Sounds kind of like your typical "we've got all the information so we don't need you over paid agents" article.  Then you go to it and find the article is titled "Virtual vindication for real estate agents."

Here's just a few quotes to wet your appetite:

  • Without brokers, home buyers and sellers find limited success on the Web
  • His story helps illustrate how the Internet, while undoubtedly growing in popularity as a tool for buyers and sellers alike, has turned out to validate the role of the real estate professional.
  • the housing slowdown now unfolding only underscores how crucial of a role that brokers have
  • What the Internet does is educate consumers about what's out there, preparing them for the real estate road ahead of them.
  • the Internet has become more of a research tool for prospective home buyers and sellers -- not a replacement for a real estate professional
  • sellers may want to consider an agent's online marketing plan before giving him or her the job of selling their house
Interesting reading.