Jonathon Dalton over at Phoenix Arizona Real Estate Blog has decided to enter the realm of property specific websites.  And he has entered in a very good way.  Check out his blog, his website and his property site and you'll notice that all 3 have the same look and feel.  His write up for the property is excellent, going far beyond the bare specifics that are available all over the internet, i.e. x bedrooms, x baths, x garage, x sq ft.

JD's using subdomains from his primary site, so the page is http://8439wemilezola.daltonsazhomes.com/ which may turn out to be hard to advertise.  I think it may have been better to purchase the domain "www.8439WEmileZola.com" and than point & mask it to the subdomain but that's just my personal preference.

There's a lot of discussion in the real estate blogosphere about the value of these sites, some people are for them, some are opposed but it's definitely a marketing technique that every agent should consider.  The WOW factor is great with sellers, especially if you are using the domain, and not just a subdomain. 

In my real estate sales days I often would purchase the domain before I ever went on a listing appointment.  Nothing tells a potential seller that you're going to work hard at marketing their home than having already starting doing it.  At $8.95, it's a small investment to help differentiate yourself.