The folks over at RSSPieces had an excellent post today concerning branding your blog.  In addition to some great insight into branding, they also link to some very good tools and advice.

Here's a tidbit to wet your appetite.

"Brand out your blog. You’re brand is the sizzle, you are the steak! You might be USDA Prime as a Realtor but if your brand doesn’t convey that on your website, you won’t get conversions. It’s that simple. If you cater to an upscale market, your website needs to reflect “richness” both in graphics and content. If you cater to first time buyers your site needs to be easy to use and very tutorial based. What’s the sizzle in your brand?"

Read the rest  of the Ultimate Guide to Branding a Real Estate Blog.