• Nov. 13, 2006 - Changes in Code of Ethics
| The Board of Directors met today at the NAR convention in New Orleans and Jim Lee posted about one change to the Code of Ethics that I'm glad to see. In regards to presenting a true picture in advertising (Article 12)
Newly adopted is this wording. "Realtors obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits Realtors from:
- engaging in deceptive or unauthorized framing of real estate brokerage websites;
- manipulating (e.g. presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
- deceptively using metatags, keywords, or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers."
While I think this is a great addition to the code, I'm somewhat saddened that it had to be made. I prefer to think that all the Realtors® out there would play by the rules and not be deceptive. Obviously, if it had to be added, some of them won't. |
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